According to a prediction made by Data.ai (formerly AppAnnie), and IDC, mobile gaming will account for 61 percent of the revenue generated by the gaming industry in the first quarter of 2022.
By the year 2022, the segment will have grown at a rate that is 1.7 times faster than the overall gaming market. The global gaming business may reach a total of $222 billion in 2018. The income generated from console and PC games is respectively $40 billion and $42 billion. The PC and mobile gaming sectors in Asia-Pacific, led by China, exhibited the highest growth, while the console and handheld console gaming industries in North America were the most successful.
According to the findings of the study, customers play more games. Customers spent thirty percent more money on iOS and Google Play games during the first quarter of 2022 compared to before the outbreak.
The proliferation of mobile platforms is propelling the expansion of the digital gaming industry. There is a greater range of game genres available, which enables publishers to cater to gamers of all ages and genders. The statement was made by Lexi Sydow, who is the Head of Market Insights at data.ai.
Even while in-app payments are still a primary source of revenue for the highest grossing games on the App Store and Google Play, hybrid models that combine in-app purchases with advertisements are more common. The number of games that provide a combination of in-app purchases and advertisements as a method of monetization increased from 387 to 419 in the United States between the years 2019 and 2021. The gamers’ reaction to video advertisements was the most negative in the first quarter of 2022.
According to the results of the poll, an increasing number of individuals are ready to see advertisements for free content and services. More than fifty percent of gamers in the United States, the United Kingdom, and Brazil felt unhappy about monitoring and ad targeting, describing it as “unfair even if it kept apps free.” 46% of gamers expressed a wish for advertisements to be monitored more closely.
The ‘Ask app not to track’ capability that is available on Apple products allows users a higher degree of control over which programmes and games follow them.
Lewis Ward, Director of Gaming and VR(Virtual reality)/AR(Augmented reality) at IDC, said, “Our US gamer survey results from late last year suggested studios and publishers should emphasise rewarded videos and playable, and that contextual data about gamers will grow more important over time as Apple, Google, and other vendors, and regulatory bodies in several key countries prioritise customer data privacy and security.” The results of the survey were based on responses from gamers in the United States.
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