The marketing industry has changed dramatically in recent years as a result of changing trends and industry norms.
These days, marketing isn’t just about presenting product benefits through ad jingles; it’s also about using storytelling techniques.
Marketing is now frequently done through storytelling, which is being aggressively used by brands nowadays. This helped brands to connect with their customers in a much more effective manner in this rapidly advancing digital age.
Mobile marketing is added to the list of most effective methods used by business owners to promote and drive revenue for their businesses, despite the ongoing trends and evolutions.
Brand loyalty is now heavily reliant on how companies treat their customers and the experiences they provide, all while improving the customer experience and increasing brand loyalty.
The following is a list of the top 5 companies that use mobile marketing to improve customer experience and brand loyalty.
KYI Solutions : KYI Solutions is a leading provider of Bulk SMS Services in India. KYI Solutions was founded in 2009, assists brands in increasing productivity and gaining a competitive advantage in today’s market.
KYI solutions have the most up-to-date technological knowledge in contextual, image, and mobile advertising that is essential in today’s digital media advertising era. KYI provides custom-made solutions for bulk SMS Service, promotional SMS, toll-free number service in India, virtual number service, and voice SMS service.
Twilio : Twilio is among the most popular platforms for brands to unlock the power of communication to improve the human experience.
Twilio has democratized communication channels such as voice, text, chat, video, and email by virtualizing the world’s communications infrastructure through APIs that are easy enough for any developer to use while being robust enough to power the most demanding applications.
Gupshup : Gupshup is the world’s most popular conversational messaging platform, with over 6 billion messages sent each month. Thousands of large and small businesses in emerging markets use Gupshup to create better experiences in marketing, sales, and customer service across verticals.
Gupshup’s carrier-grade platform offers a single messaging API for more than 30 channels, a robust conversational experience-building toolkit for any use case, and a network of emerging market partnerships with messaging channels, device manufacturers, ISVs, and operators. Businesses have made conversations an essential part of their customer engagement with Gupshup.
SimpleTexting : SimpleTexting was created to assist businesses in making an impact by providing the most reliable and simple way to reach people. We accomplish this by allowing businesses to communicate via text.
The company enables a company or organization to send a large number of SMS messages to thousands of subscribers’ mobile devices at once.
CleverTap : CleverTap uses data, personalization, deep-tech, and automation to help digital brands increase customer retention and lifetime value. With offices in Mumbai, Singapore, and Dubai, the company is headquartered in Mountain View, California.
It was founded in May 2013 and offers mobile app analytics, behavioral segmentation, user journey orchestration, recommendations, and user engagement through a feature-rich unified platform.
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