~ Digital creator Virti Vaghani unfold true essence of music and romance in the new brand campaign ~
Mumbai, 11th February, 2021:
Mobilla, a leading lifestyle and mobile accessories brand in India announces its latest brand campaign ‘Tale of Two- Trilogy’ ahead of Valentine’s Day. Conceptualized by the internal creative team at Mobilla, the digital marketing campaign consisting of three relatable and relevant brand films are an absolute blend of music and emotion that unfold phenomenal moments of perfect companionship and camaraderie. With this brand campaign, Mobilla aims to cement its leadership position in a highly competitive, demanding and dynamic market.
Featuring digital creators Virti Vaghani and Samkit Shah, ‘Tale of Two – Trilogy’ is a slice of life campaign created around light-hearted everyday moments that is sure to strike the right chord among the viewers thus creating a lasting impact and brand recall. Currently live on YouTube, the brand campaign films will also be released along with an extended and extensive marketing outreach across social media and other video sharing and OTT platforms.
Speaking on launching its brand campaign, Hetal Shah, Co-founder at Mobilla said, “At Mobilla, quality is what we strive for and we truly believe in empowering our customers with products that are trustworthy and dependable. Having established ourselves as a reliable brand for a decade, we believe that it is imperative to connect with our consumers in today’s hyperactive environment at a deeper level and our latest brand campaign will help us achieve this goal.”
Da Sachin Sharma, Creative Head, added, “Music has always been an effective tool for expressing emotions and communicating. Our brand campaign ‘Tale of Two – Trilogy’, creates a sense of belonging while driving engagement with our consumers. We are certain that this new campaign will help us achieve our branding objective and take us one step closer to our end consumer.”
Commenting on the campaign, Da Vishal Gupta, Marketing Head further added “The primary objective of the series is to shed light on how Mobilla is with you Har Pal K Liye and adorns your Har Pal with a beautiful shelf of lifestyle products that fit in each moment of your life. Only the original delivers original hence to be on the shore of originality makes you experience the sense of originality.”
