Feb 1, 2013: Mochi one of the most stylish brands in Footwear and having 70 stores all over India has tied up with Femina Miss India 2013 contest as the exclusive “Footwear Styling Partner”. Mochi which has a good presence among the youth is looking forward for a long term association with Femina Miss India which has been conducting this beauty pageant since 1963. Since Femina Miss India is associated with youth and beauty, Mochi has strategically taken this route as this association will give a fillip to the existing brand and help them when they open more outlets in tier II and tier III cities according to the plan.
According to Executive Director, Metro Shoes Ltd., Farah Bhanji Malik, “The Femina Miss India pageant has an aura of youth and beauty. We can get a wide reach of our target market through this partnership and we hope this paves way for a bright future for both”.
