22 November, 2023: Mohey, India’s most celebrated bridal wear brand unveiled their latest campaign with brand ambassador Kiara Advani continuing their ongoing #DulhanWaliFeeling campaign.
While celebrating the beauty and radiance of a confident contemporary Indian bride, Kiara continues to display the gorgeous vision and lure of Mohey’s latest bridal collection. The collection explores the intricate details of the lehenga, from its touch, feel and design, delivering the feeling of modern royalty.
Watch the film here: https://www.instagram.com/reel/Cz3oQUAoe4O/?igshid=MzRlODBiNWFlZA%3D%3D
The film opens with Kiara looking awe-inspiringly gorgeous in a pink embroidered lehenga. Reinforcing the idea of a modern, new-age bride, Kiara’s attire makes her feel beautiful and confident. The pink embroidered lehenga captures the essence of timeless beauty, showcasing meticulous attention to detail in every aspect, from the delicate touch of the dupatta to the intricate designs adorning the lehenga, culminating in the pallo’s stunning allure. The film is narrated in a beautiful way, explaining the beauty of an Indian bride in Mohey’s new collection. The narrator compares the beauty of a contemporary modern Indian lehenga to the beauty and illuminating radiance of the sun and the moon, displaying how the attire makes the bride feel like the day is hers.
Speaking of her continued association with the brand, Kiara Advani quotes, “I am thrilled to unveil yet another exciting campaign with Mohey, the latest collection by the brand is truly a paradise for all brides to be. While donning the exquisite creations of Mohey, I feel a timeless connection to the artistry of love and celebration. Each silhouette tells a unique story, and I am honored to be part of the enchanting journey that every bride embarks on.”
On the launch of the campaign film, Vedant Modi, Chief Revenue Officer at Vedant Fashions Limited said, “ Our association with Kiara Advani continues as we bring our latest wedding campaign to you. Kiara unveils the ultimate #DulhanWaliFeeling lehenga to our audience that embodies the spirit of a bride & exudes the charm a bridal lehenga holds in every woman’s life. We are proud to be associated with her and hope to take the legacy of the brand a notch higher with our new campaign. The film celebrates love, tradition, and individuality, seamlessly intertwining confidence, independence, and joy—a radiant tribute to the values that Mohey cherishes.”
The campaign conceptualized and executed by Shreyansh Innovations, the Founder, Director of the agency Mr. Shreyansh Baid, said, “In keeping with the spirit of Mohey, we have yet again celebrated the modern bride via our latest campaign film.The film delivers the sentimental value a bridal lehenga holds. Kiara looks stunning in this intricately designed lehenga by Mohey.Through the film, we have encapsulated the charm a bridal lehenga holds i.e a symbol of cultural richness, tradition, and celebration.”
