~ Moj launches a special hashtag – #HumDilliWale – for its talented Delhi creator community at the event~~
Delhi, 6 September 2022: Moj, India’s number one short-video platform, recently hosted an exclusive event, Moj DayOut, in Delhi for their extremely talented Delhi creator community. About 100 Moj creators got the privilege to attend the coveted event and the opportunity to collaborate with the celebrated singer – Mika Singh on his latest song, ‘What The Luck.’ Popular creators who attended the event were Sakshi Mihir, Sudha Rani, Prateek Bhardwaj, Priyanka Sharma, and Siddharth Singh Negi.
At the event, budding Delhi creators got the opportunity to meet and interact with numerous seasoned fellow creators to explore collaboration ideas, discuss tips and tricks of content creation, and share valuable insights into each other’s journeys whilst contributing to one another’s learnings. Recognizing the potential of Delhi’s young talent, Moj also launched #HumDilliWale to foster a robust community of creators, thereby promoting and encouraging the city’s talented youth to create relevant content for the platform. Unlike any other DayOuts, it was an invite-only event, exclusively for creators who were selected basis the in-app campaign #Mojdayout, that witnessed participation from over 22k creators whilst garnering 122+ million views.
Speaking about the event, Shashank Shekhar, Sr. Director, Content Strategy and Operations, Moj and ShareChat, said, “We are happy to receive such an overwhelming response from the talented youth of Delhi. Having an in-app contest prior to the Moj DayOut made us realize that budding creators are keen on meeting fellow creators in the same city. Mika Singh gracing the event and collaborating with Moj creators made the event more exciting. Delhi has several talented creators, and we are sure to see many more joining Moj in the near future.”
Singing sensation Mika Singh said, “‘What the luck’ is an upbeat and fresh track that has risen to the top of everyone’s party playlist. I had a great time collaborating with some of the most talented creators on Moj DayOut Delhi, including Prateek, Siddharth, and Priyanka. Mazzaa Aagaya! Meeting these incredibly talented artists was my ‘What the Luck’ moment! I was glad to see these creators’ innovative thinking and quirky ideas. Bohot inspiring tha. I am happy to have received such a positive response from my fans. I look forward to more collaborations with Moj Creators.”
Popular Moj creators Prateek Bhardwaj & Siddharth Singh Negi added, “We had an outstanding time meeting so many wonderful and talented creators at the Moj DayOut in Delhi. Our heart swells with pride to see talent emerging on the platform from Delhi, and hats off to Moj for initiating these kinds of activities which provide an opportunity for growth and constant improvisation for the budding talented individuals. Creating content with Mika paaji was truly inspiring, and oh! What the Luck!”
The creators at the event showcased their talents across various content categories wherein hashtags such as #HumDilliWale & #Mojdayout were trending. There were various zones dedicated to different segments, namely, Beauty and Fashion, Acting, Dancing, Comedy, Sweat Zone (fitness), Food, etc, with a large variety of props to help creators make fun and exciting content. The Moj family was seen participating in several games, trust-building activities, and idea exchanges where creators contributed and learned to interact better with their peers at the opportunistic location of The Umrao, New Delhi.
