Pizza Hut recently aired two witty commercials to promote the launch of India’s first Momo Pizza, dubbed “Momo Mia,”.
Which is an epic fusion of two favorite meals that offer the best of both cultures.
The cheese pan pizza from Pizza Hut is covered with spicy schezwan sauce and includes juicy street-style momos baked into the crust.
The film star Anuradha Menon, Pizza Hut’s new magnetic ambassador, and are the first two in a planned series of films under Pizza Hut’s creative new marketing platform, ‘Dil Khol Ke Delivering.’
The Momo Mia films will be available on a variety of digital channels, with a focus on millennials.
The Momo Mia films, created by Creativeland Asia, feature Anuradha quizzing netizens on what they would choose if they had to choose between two extremely difficult options, such as watching ‘Cricket ka Badshah’ and ‘Ma Ka Pyaar’ or ‘Papa Ka Bada Dil.’
‘Why to choose when you can epic?’ asks Pizza Hut, because the Momo Mia Pizza combines the epic ‘Dil Khol Ke’ combo of juicy momos and cheese pizza in one epic delight.
Pizza Hut released a trailer to promote its new brand platform, ‘Dil Khol Ke Delivering,’ as a prelude to the Momo Mia flicks.
“Momo Mia Pizza is truly a foodie’s dream,” stated Neha, Chief Marketing Officer, Pizza Hut India.
Our chef had a difficult time combining two of his favorite dishes and ensuring that this huge idea was also a sensory joy! And, in keeping with our goal of doing everything ‘Dil Khol Ke,’
we want to make this innovation affordable to every pizza and momo enthusiast, starting at just Rs. 249 and available across all of our channels.
“As a well-loved brand in India, we’re looking forward to seeing how consumers react to the debut of Momo Mia Pizza.
And the ad films with our charismatic ambassador, Anuradha Menon, whose spontaneity and amazing acting ability make her a treat to watch,” Neha added.
“We are excited to join with Pizza Hut in the launch of ‘Dil Khol Ke Delivering,'” stated Sajan Raj Kurup, Founder and Chairman of Creativeland Asia.
“The new Momo Mia! Pizza is an excellent example of putting Dil Khol Ke into practice.”
“‘Why to pick when you can epic’ is a tongue-in-cheek campaign that describes the peculiarities of this new service,” Kurup explained.
Pizza Hut wants everyone to know that it doesn’t simply deliver, it delivers ‘Dil Khol Ke’ with its bold new brand platform, ‘Dil Khol Ke Delivering.’
What exactly do they deliver? Not only are the pizzas the greatest in India, but they’re also amazing value for money.
With warm and pleasant customer service, a simple, hassle-free ordering process, and the guarantee of ‘Trust in Every Bite.’
All of this would be given through any channel through which the brand may be accessed — dine-in, takeout, or delivery.
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