A new nationwide cross-platform multimedia initiative, ‘#MaaKaExpertPartner’ to support its expert collection of baby care products, has been unveiled by Moms Co., India’s leading toxin-free & natural mom & baby care D2C company. The video is conceptualized by The Glitch and it features Genelia Deshmukh as a lead. The initiative takes insight from the willingness of a mom to only select the safest and quality items for her baby after finding professional assistance.
Genelia Deshmukh, actress, mother, and producer, was a perfect choice for the brand as she is a caring mother of two boys, vegan, and advocates conscious living. Her values match the brand that creates moms and babies with safe, toxin-free, and dermatologically checked goods. “Genelia Deshmukh commented on the association, saying, “I have been an aware mother since I was expecting my first child.
The best thing that happened to me was being a mother, but it comes with its set of challenges, especially when you are a new mom. It also gets frustrating & daunting, with everyone providing suggestions about the right products to select for your boy. Personally, I have always focused on specialists who assist me with healthy & natural solutions.
In 2017, Malika Sadani, an award-winning entrepreneur, founded The Moms Co. when she discovered that there was a void in the Indian market for goods that mothers could trust. Malika Sadani, Founder & CEO, The Moms Co., speaking on the launch of the new initiative, said, “I have spent several years interacting with moms and understanding their concerns.”
Being a mom of two, I empathize with the journey of a mom, her issues, and the inability to make any concession when it comes to her child’s welfare. We at The Moms Co. have been working to collaborate in the journey of mom from the beginning to provide the right personal care items for herself and her babies.
Our selection of items is thoroughly studied and continually expanded, just as mothers do, to keep our little ones out of harm’s way. We partner with Australian, Swiss, and Indian experts to produce the best-in-class natural goods that are healthy for both the mom and the infant. Through this initiative, in her path to motherhood, we aspire to become the #MaaKaExpertPartner by supplying her babies with natural, healthy, and successful goods.
For our first campaign of the year, the aim is to illustrate how a mother makes her baby’s decisions by obtaining professional guidance while also emphasizing the safety of the baby care range of the brand. We are pleased to be pushing the dialogue through actor Genelia Deshmukh, who resonates well with our brand proposal, about The Moms Co. being the expert partner of any parent.
The Moms Co. has a number of natural baby care products that appeal to their every need. The Moms Co. has 13 products that are made from the best natural ingredients and are Australia-certified toxin-free, hypoallergenic, and dermatologically checked, right from tear-free washing solutions to diaper care, moisturization, massaging, and skin safety. This Made In India D2C start-up has touched over one million loyalists in just three years. With over 35 brands that help women care for many of their needs, the company has also diversified its deals across categories of skincare, haircare, baby care, and others.
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