Mondelez India, the leading producers and bakers of famous brands Cadbury Dairy Milk, Bournvita and Oreo, has recently announced that it will grow its morning snack product by introducing Bournvita Fills to the Indian market.
Mondelez is expanding its legacy and now its much-cherished brand Bournvita has come up with the wonderful and healthy concept of Bournvita Fills which is a morning breakfast cum snack that gives the dietary advantages of Bournvita to strengthen individual bones, muscles and brain thinking, and also fills the early daytime eating needs of the country.
Deepak Iyer, President, India, Mondelēz International, stated, “For over 70 years, our items have charmed shoppers, both at an enthusiastic and a utilitarian level. Bournvita keeps on playing a critical and confided job in purchasers’ lives. A couple of years back, the brand expanded effectively into an early daytime nibbling event with the dispatch of Bournvita Biscuits. Today, as a component of the same system, the brand is extending its essence in the first part of the day nibbling event through the dispatch of Bournvita Fills – a simple to-eat and nutritious snack food that can be had with or without milk. We see a colossal open door for this item and are amped up for the job it will play in the lives of our buyers.”
Inderpreet Singh, Associate Director, Marketing (Gums, Candies, Beverages and Meals), Mondelez India, included, “Bournvita has been one of India’s most confided in brands, for over 70 years now it keeps on meeting the dietary needs of the country with a variety of contributions. Betting on the brand’s value and trust, the dispatch of Bournvita Fills is one healthier contribution that will enhance the lives of our purchasers through its dietary composition and delightful taste – particularly in the present day and age when shoppers are progressively inclining towards nibbling alternatives that are more advantageous.”
With Bournvita Fills, the organization isn’t just contributing purchasers more decisions yet in addition enabling them to snack right, bringing alive the organization’s vision to serve correct breakfast, for the correct second, made the correct way. Mondelez India plans to keep on riding the influx of advancement by acquainting such contributions and including with its dynamic snacking portfolio.
The dispatch will be upheld by a high-decibel coordinated advertising effort, formulated to accumulate the greatest mindfulness on the new item. Bournvita Fills is valued at Rs 10 for a little pack (18 gms) and Rs 170 for a huge pack (250 gms) and is good to go to hit the racks in the business sectors of Andhra Pradesh, Telangana and Maharashtra in the underlying stage, trailed by a pan India dispatch in the coming months.
