The campaign spotlights the unrivalled 203-kilometer range, setting a benchmark in electric mobility
Montra Electric, the EV arm of Murugappa Group, is at the forefront of innovation in the electric vehicle sector. Today, the brand proudly announces the launch of its ‘Bharat ka Super Auto’ campaign, representing a significant stride towards a sustainable and efficient future for electric mobility in India. With a commitment to cutting-edge technology and superior performance, Montra Electric is redefining the landscape of electric autos, promising a remarkable and eco-friendly driving experience for the cities of Lucknow, Kanpur, Chennai, and Bengaluru.
Conceptualized and executed by Schbang, the campaign focuses on Montra Electric’s distinctive Super Auto, now offering an impressive 203-kilometer range. Setting itself apart from competitors, the company stands as the exclusive provider of this exceptional range, marking a significant leap forward in the electric vehicle industry.
Integral to the campaign, Montra Electric has released a Digital Video Campaign (DVC), providing a visual narrative of the Super Auto’s features and its impact on sustainable mobility in India.
Link of the film: https://www.youtube.com/watch?
The film spotlights the Super Auto’s standout features— an impressive 203-kilometer range, spacious seating for four, and seamless charging via a standard home socket. Vivid scenes unfold, portraying the Super Auto effortlessly navigating city streets, delighting passengers, and casting a warm glow in the night. Infused with infectious energy, the campaign embodies the essence of a revolutionary electric auto, guaranteeing an unparalleled urban experience. Montra Electric’s unwavering dedication to user-friendly features assures accessibility and convenience for a diverse audience.
Piyush Pandey, Head of Marketing & Exports – Montra Electric (TI Clean Mobility) said, “Montra Electric’s Super Auto is here to transform last-mile mobility. With an industry-leading range of 203 kilometers and innovative design, it is redefining the driving experience and comfort of driving and travelling in an auto. This is one of our many steps towards a better & sustainable future. Join us as we go full throttle on this journey with the 123 years old legacy of Murugappa Group to provide eco-friendly commercial mobility solutions for an efficient tomorrow.”
Dhruv Rajput, Vice President – Brand Solutions & Head of Planning at Schbang expressed, “Crafting the ‘Bharat ka Super Auto’ campaign for Montra Electric was a journey of imagination and innovation. Our creative endeavor sought to infuse life into metal, turn technology into a story, and make every kilometer an adventure. It’s more than an ad; it’s an ode to the future of electric mobility, where each frame tells a tale of innovation, energy, and the thrilling road ahead.”
Montra Electric aims to reach out to ICE auto rickshaw drivers and those interested in Super Auto dealerships. The Super Auto offers extra seating space and is simple to charge making it a user-friendly choice for drivers and passengers alike. This reflects the company’s dedication to transforming electric mobility for drivers, dealers, and passengers.
