The 96th Academy Awards, better known as the 2024 Oscars, created a truly star-studded spectacle at the Dolby Theatre in Hollywood. The most prestigious of Hollywood’s film accolades made waves not just for the stellar performances being recognised, but also for a number of on-stage moments that are already going viral on social media. From Ryan Gosling’s iconic live rendition of the hit ‘I’m Just Ken’ from the Barbie movie soundtrack, to John Cena’s daring onstage outfit (or lack thereof) highlighting the importance of costume design, the Oscars have certainly set the online world abuzz with conversations.
Using the social listening capabilities of Sprinklr Insights, we’ve compiled a snapshot of the viral online conversations surrounding the 96th Oscars on social media platforms, covering the most talked about actors & films, and the regions they’re most popular in.
Sprinklr Insights allows businesses and organizations to monitor, track, and analyze social media conversations and mentions related to their brands, products, or topics of interest.
Most Talked About Films
The winner of Best Film, Christopher Nolan’s biopic Oppenheimer swept the night, securing seven Oscar wins from its thirteen nominations – including the prestigious awards for Best Film, Best Actor, Best Supporting Actor, Best Director, and Best Cinematography. It would also go on to take the crown for the king of online conversations, as the most talked about film on social media during the awards, sparking close to 394,000 conversations globally, with 17,000 coming just from India. Fan favorite Barbie followed in second place, being mentioned in 186,600 conversations globally with around 3,600 coming from India; and Emma Stone’s Poor Things rounded off the top three, with 147,000 online conversations, with 3,600 coming from India.
Most Talked About Actors
The evening also recognised some stellar individual performances from actors, with Oppenheimer once again leading the charge. Lead Cillian Murphy became the first Irish-born winner of the Best Actor award for his portrayal of Dr. Robert J. Oppenheimer, and also remained the most talked about actor online, with over 180,000 mentions across social media as fans celebrated his success – over 8,000 of which came from India.
Oppenheimer co-star Robert Downey Jr. also won his first Oscar for Best Supporting Actor for his portrayal of Lewis Strauss, and was a close second in the conversations surrounding the award – being mentioned over 93,000 times online, though ultimately being trumped by Ryan Gosling as the latter’s Ken made a splash with over 225,000 mentions in social media conversations, owing to both his iconic character and his captivating onstage performance.
Most Talked About Actresses
Emma Stone secured her second Oscar win for her role as Bella Baxter in the period fantasy comedy Poor Things, in a much talked about category that featured other nominees like Lily Gladstone for Killers of the Flower Moon, and Sandra Hüller for Anatomy of a Fall. The conversations, and accompanying celebrations, extended to the online verse as well, with Stone dominating over 200,000 social media conversations over the Oscars weekend.
Da’Vine Joy Randolph went on to win the Oscar for Best Supporting Actress for her role as Mary Lamb in The Holdovers. Her critically acclaimed performance had already won several Supporting Actress awards earlier this year, including the Golden Globe, Bafta, Critics’ Choice; and made her a favorite among the online audience as well to win the Oscar – with over 60,000 conversations mentioning her over the Oscars weekend.
