Mother dairy has come up with its new digital campaign for milkshakes. The campaign is live on OTT platforms as well as on mother dairy’s social media handles. They come up with a theme called “Rishton Ka Swaad Badhaye”. They have introduced a new digital campaign- milkshake pe baat hogi tho baat Achi hi hogi.
Mother dairy is a value-added brand in dairy products. The campaign is live on selected OTT platforms as well as on social media handles of mother dairy. This newly launched campaign is led by a DVC. With this new mother dairy campaign, the brand wants to build salience for its milkshake portfolio through various relatable consumption stories and situations of it.
Manish Bandlish, managing director, mother dairy fruit and vegetable Pvt ltd., talking about the new campaign said a bond between a child and a mother is very precious. The mother dairy’s positioning that Rishton ka Swaad Badhaye is fits this relation seamlessly. For a healthy upbringing, mother dairy offers milkshakes with the goodness of milk, thereby making it a natural fit. This new campaign is aimed at keeping nutrition and family at the core. Manish Bandlish said he is very confident about mother dairy’s consumers and viewers will connect to this campaign through an engaging and relatable storyline.
Pawan Bhatt, Executive Vice President, Ogilvy India (North), briefing on the new campaign’s insight says parents are often instilling good values in their children and attributed to the good upbringing of their children. Mother dairy as a brand provides the perfect opportunity to enable great meaningful conversation between children and their parents through the goodness of milk and delightful flavors of milkshakes. This campaign has come up with some kind of emotional bonding between parents and children.
They mainly focus on the milkshake’s category throughout this campaign. They have shown the flavors of milkshakes in this campaign. The flavors of milkshakes are chocolate, strawberry, and mango. In this ad, the conversation between a mother and her son is shown. This mother dairy milkshakes campaign lives on various OTT platforms and as well as on various social media platforms as the digital ad is key to today’s advertising.
Follow and connect with us on Facebook, LinkedIn & Twitter
