Mumbai, 22nd March 2022: A little excitement is required to break the monotony of our everyday life. Food is something that can elevate your mood and create happiness instantly. Keeping this perspective in mind Mother’s Recipe, one of India’s leading FMCG brands has launched a new TVC for its Desi Szechwan with No added MSG under its subcategory ‘Recipe’. Through this ad film, the brand aims to convey how consumers can bring spice not only to their food but also add spice to their life by using Recipes’ Desi Szechwan.
The newly launched second TVC is an extension of the campaign ‘Life ko spicy banao’. Life without fun, adventure, and excitement is bound to get boring. The TVC portrays a funny & light-hearted narrative, wherein the wife demonstrates ‘how to’ – husband ko saas ke saamne nachane ki recipe. The brand illustrates a creative allowing homemakers to try out different fusion combinations. The campaign intends to connect with today’s youth by creating smaller memorable moments. The best bit of Recipe’s Desi Szechwan is that it does not contain MSG and is prepared using the highest quality ingredients.
Husband ko saas ke saamne nachane ki Recipe While parents and children resume school & work their time spent at home has been reduced, the campaign captures daily relatable occasions when the family connects over dinner time. The TVC depicts a regular meal-time scenario, where the wife is shown cooking simple aloo ki sabzi (potato dish), and the husband is busy video chatting with his mother. The husband sulks upon his mother asking him what food has been prepared, the wife hears the conversation and decides to add Recipe’s Desi Szechwan which completely gives the dish a relishing twist. The TVC campaign presents funny yet everyday situational communication, keeping one glued to the creative throughout and bringing a smile on one’s face in the end.
Commenting on the latest TVC launch Ms. Sanjana Desai, Executive Director, Mother’s Recipe, said “Our latest campaign ‘Life ko spicy banao’ spotlights occasions where Recipe’s Desi Szechwan can turn otherwise mundane moments into much more memorable ones by bringing in a delicious twist. We love to experiment, push ourselves and reach out to the audience in a different way. Through our new TVC, we want to connect with the youth and resonate as a brand, which is different, genuine yet exciting”.
The latest TVC will be shown on all social media platforms, it would also appear in Google display advertisements and, social media, on-the-ground activations, as well as OOH and offline campaigns.
Triton Communication Creative team added, “The campaign focuses on how we can bring in excitement to our mundane lives create memories. We are elated and privileged to be a part of the team. As life has become more fast-paced and most of us are being pressed for time, Mother’s Recipe products become a savior. Through the campaign, our purpose was to highlight the exciting flavors of Recipe’s Desi Szechwan which can add a twist to both food and life”.
Campaign Credits:
• Brand Name: Mother’s Recipe
• Campaign Name: #Life ko spicy banao
• Campaign elements: Digital
• Creative agency: Triton Communications
• Campaign Video Link (YouTube): https://youtu.be/aQ4bzOlc61g
• Director: Manav Malhotra
• Producer: Alok Potnis
• Cinematographer: Tuheen Mukherjee
• Art Director: Pooja Jain
• Music Director: Faizan
