March 27, 2013: ‘Darr Ke Aage Jeet Hai’ the tagline of Mountain Dew reflects bold and daring persona. The brand has recently joined hands with Super Fight League which are famous Friday Fight Nights. The new season of these Fight Nights will commence from 29th March 2013. Super Fight League is the first India based Mixed Martial Arts where MMA warriors come from all across the world and fight for the ownership of Championship Title belt. The person winning the championship is called as the Super Fight League World Champion.
Mountain Dew has always been associated with extreme sports and the company believes that the brand will inspire the participants to be brave and fearless. According to Ruchira Jaitly, Category Director- Flavours, PepsiCo India said, “Mountain Dew is proud to partner with the Super Fight League. The brand has always aimed at inspiring people to be fearless and believing in their convictions.” On this latest development, Raj Kundra, Co founder, Super Fight League said, “Super Fight League was our way of celebrating this sport and the athletes that follow it. We are looking forward to a great partnership with Mountain Dew for the upcoming SFL season.”
This season the battle has intensified for Super Fight League as 8 title belts for males and 3 for females are up for grabs. The fights will be aired on Star Sports and Star Sports 2 apart from live streaming on Youtube.
