Mobile esports gaming platform Mobile Premier League has bound in Youtuber Amit Bhadana as its brand ambassador to reinforce the engagement on YouTube. Brand awareness was the prime motive behind this new addition to their ambassador’s portfolio. Amit Bhadana is a Youtuber as well as a comedian from our capital city of India. In May 2020, Bhadana became the primary Indian individual YouTube content creator to succeed in 20 million subscribers. Bhadana’s video was highlighted on YouTube’s 2018 Global Top 10 Videos list
Apart from associating with present Indian cricket skipper Virat Kohli and artist Tamannaah Bhatia, Mobile Premier League (also called MPL) is leading the charge as brands look to sign on celebrities and social media influencers to strengthen their occurrence. MPL could be a mobile e-Sports platform based in India. it’s operated by Bangalore-based Galactus Funware Technology Pvt. Ltd.
Mobile Premier League was founded by Sai Srinivas Kiran Garimella and Shubham Malhotra, who were colleagues of Consumer company CREO. It started as a side-load the sole app but was soon launched on Google Play Store. The Apple App Store launch followed in 2019. There are enormous tournaments in MPL so that Users can compete in several skill-based mobile gaming. it absolutely was launched in September 2018 and it claims a user base of quite 25 million. MPL entered into a strategic partnership with Flipkart owned PhonePe in April of 2019, which was a great turning point in their tremendous journey. The corporation permits PhonePe users to play the fantasy cricket game MPL SuperTeam from within its app, thus giving bigger onlookers reach to MPL.
Senior vice president, growth and marketing, MPL, Abhishek Madhavan said that YouTube is a big focus area for our branding initiatives and a large part of their TG is active on YouTube and they have seen great traction on our app via the channel. Roping in influencers like Amit Bhadana, who have a great connection with their audience, will help them to drive their message and take MPL to more prospective users.
