CMO Axis is the first MPO (Marketing Process Outsourcing) company founded in order to deliver measurable, cost efficient and high impact outsourcing solutions to organizations. The company handles all marketing aspects of an organization such as direct marketing, media, public relations, advertising, and market research and so on. The company strives to deliver value to organizations by partnering with them and becoming an extended arm of the organization’s marketing team.
The MPO Company, CMO Axis was founded in April, 2008 by its founder directors Vinod Harith and Pramod Harith to deliver business and operational transformations to organizations and marketing teams with the help of the company’s strategies, results-based outsourcing and shared service delivery. The company’s unique matrix-driven approach towards marketing and scalable processes of global standards has helped the company in its growth from a mere start-up with four people to a workforce of over 60 and more than 20 clients.
The company’s expertise now spans over social media marketing, marketing communications, marketing program management, demand generation as well as sales and shared services. Some of the clients of CMO Axis include Amara Raja, Café Tapas, GSS America, Times Multimedia etc. The company has operations in Delhi, Chennai and Bangalore currently.
Services delivered by CMO Axis
The outsourcing services of the MPO Company, CMO Axis are designed to meet the needs of a dynamic new-age. The services rendered by the company ranges from giving management solutions for specific processes or functions of bigger marketing organizations to taking care of the complete marketing functions of small and medium businesses (SMBs) and educational institutions.
The core offerings of the company includes:
- Lead generation programs in a cost effective manner and property management
- The set-up and management of virtual or physical experience centre
- Social media programs and online marketing
- Dedicated communications desk
- Referral and loyalty programs
- Continuous marketing support activities inclusive of promotions and campaigns
A self service model called CMO One which is platform-based is also implemented by the company for remote delivery of their marketing services. It comes in handy for SMBs and other organizations having one-off requirements. CMO One uses the cloud and web 2.0 to deliver its services real time to its clients.
The company also has an online portal called Marcout where marketing professionals have active discussions on trends and ideas. CMO Axis is a partner startup for Microsoft BizSpark, a finalist of TATA-NEN Hottest Startups and the winner of Economic Times ‘Power of Ideas’.
