National, 07 February 2024: Confronting the daunting expenses of critical illnesses can be overwhelming, particularly as medication costs escalate. MrMed, an innovative online super-speciality pharmacy, has launched its first-ever advertising campaign, championing the message: ‘Sahi Dawa, Sahi Daam, aur Sahi Samay par’ – the right medicine, at the right price, and at the right time.
In partnership with Filmy Fiction, MrMed has created a digital film that is not just a visual feast but a compelling story. It highlights the platform’s vast reach, even to the most remote areas, and offers up to 85% off on speciality medications. The ad is more than a promotion; it’s a narrative that reassures customers about both their health and finances, emphasizing the ease of accessing speciality medicines through MrMed.
Devashish Singh, co-founder of MrMed, comments on the inspiration behind the campaign: “This video is rooted in the real-life experiences of our customers, who are not only loyal to MrMed but have expressed gratitude for making super-speciality medicines available nationwide. They are more than customers; they are our advocates, reinforcing our commitment to support them.”
Prasun Jindal, Director at Filmy Fiction, discusses their storytelling approach: “Our goal with the MrMed.in ad was to transform authentic customer experiences into a story everyone can connect with. It’s not merely about promoting a brand; it’s about portraying the deep connections it has built, making it a symbol of support and unity.”
With a steadfast dedication to transparency, quality, and affordability, MrMed stands out as a healthcare industry leader. With a 4.9 Google rating and having reached over 15,000 customers in nearly 2,000 cities in India, MrMed’s reputation is already well-established.
The campaign is being launched on various social media and digital platforms.
