MTR’s Laban releases a campaign with Jelly Man in a new avatar. The communicative film comes with the slogan “More Laban, More fun” at the end of the video. The film is made in such a way that it appeals to the children.
The video campaign shows a different take on what happens inside the pack when more pieces and more fruit flavour characters join in to make the whole consumption experience more fun.
In the series of their films, the colourful avatars from Laban would be helping the children in different situations. Laban also announced that it provides tattoos along with the Laban pack. The product team has introduced this free glow in the dark tattoo as a marketing strategy to lure the children into buying the product.
The film introduces the four animated characters, representing the four fruit flavours of Laban. The four animated characters are sitting around bored. Once the pack is opened, the fruity characters jump in the pack, thus bringing more entertainment into the scene. It implies that it eliminates boredom by consuming Laban. This also indicates that Laban now offers more – more jellies, more shareability and more fun in every pack.
The overall fun quotient of Laban is very high. They have attractive colours, they have enhanced fruit flavour profiles and also have a character for each flavour. With more pieces in the pack, the fun element has been heightened further.
About the new television commercial, Prerna Tiku, GM – Marketing, MTR Foods said, “We launched Laban in India and it gained tremendous popularity owing to its unique human shape and delicious fruit flavours.”
Prerna Tiku further said, “We have now relaunched the product in a whole new pack with more pieces, more shareability, and more fun”, and Tiku continued that the film has been conceptualized to exhibit the Laban universe inside the pack triggered by a child’s imagination and the fun interaction which follows. Tiku affirmatively said that they are sure the new Laban will be loved by their consumers.
The film will be shared through various media channels across geographies.
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