Bingo, a media buying tool that is supported by Artificial Intelligence technology, has been launched by OMD Mudramax. With this launch, Bingo becomes the first AI-backed, integrated Agency Trading Desk.
By identifying demand-side platforms and optimizing expenses for media, Bingo helps marketers to achieve their goals in creating brand awareness and meeting sales goals. It achieves this by integrating all downstream processes including media buying platforms such as Facebook, Google Ads etc.
Bingo performs the task of a singular control centre that can integrate all the functions of these other media buying platforms. The campaign data and the user data that flow in, are amalgamated by Application Program Interfaces, which connect the buying platforms to each other.
In due time, this data is used as the basis for optimization in campaign activities, recognizing key issues and suggesting changes to deliver the campaign to the targets more effectively, to satisfy the objective. Bingo can carry out this function in a transparent manner, with the least human intervention.
What Bingo offers to marketers and agencies is a direct, transparent picture of their activities with the least cost in media spending and the best returns. Hidden fees and markups can be eliminated, and the process becomes transparent.
With Bingo, marketers can switch to a unified buying platform, from the traditional methods of multichannel approach and creating silos for each. It focuses on KPI-based buying, which ensures that expenses are made based on the performance and effectiveness of the campaign.
“With the help of this product, you are able to make media buying based on clear objectives, in an optimized and agnostic manner. Aside from our traditional role as an advertising agency, we also seek to be technology enablers and partners to our clients. Although technology is necessary for media optimization and transparency, they aren’t as esoteric as is the belief. We aim to equip our clients and marketers with those capabilities in the easiest way possible” said Rammohan Sundaram, Country Head & Managing Partner, Integrated Media, DDB Mudra Group.
OMD Mudramax, which launched Bingo, is a part of DDB Mudra Group, India’s first and largest integrated marketing services network and is backed by DDB Worldwide Communications Group.
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