Vadilal Industries, the Indian legacy ice cream brand, has recently appointed Mullen Lintas Delhi as the creative agency for its campaign. The agency won this business for its creative and strategic capabilities. They will be responsible for Vadilal Ice Cream’s creative assignment for International Business.
Mullen Lintas is a creative agency company of the MullenLowe Lintas Group. With the ancestry of Lintas and a globally acclaimed working model of MullenLowe Group, Mullen Lintas is already challenging the top agencies in the country with its rapidly growing client list.
The headquarters of the agency is in Mumbai, with offices in New Delhi & Bangalore. Mullen Lintas always works ahead of the curve and intends to partner with brands whose reality or ambitions are driven by a passionate pursuit of leadership skills.
Mullen Lintas is a unique way to start with some of the most capable and proven industry talent across creative, strategy, business and digital, and social.
As one of the best brands in the country, Vadilal has been giving delightful ice cream experiences to people around the world for over 115 years. Having set up itself as a popular Indian ice cream brand in the International Markets, the brand is now looking to take a communication leap with a well-designed marketing campaign.
discussing the new partnership, Shreshth Jhawar, CEO of Vadilal Industries, USA says that they were impressed with the deep understanding of the category and consumers proved and by the creative firepower on display by the team. They look forward to an effective long-term partnership with Mullen Lintas. This will be led by the Mullen Lintas team in New Delhi.
Mullen Lintas will be responsible for steering the growth goals and business opportunities in the International Markets for Vadilal Ice Creams. The agency will work on strategies and execute the brand’s communication for a mega campaign designed exclusively for its international markets, across countries like the USA, Canada, Australia, UK, and Europe, amongst others.
Excited about the victory, Hari Krishnan, CEO, of Mullen Lintas says that they are delighted to be given the mandate for Vadilal (USA). The brand is synonymous with joy & delight and moments of happiness and fun. He also says their efforts would be to build a brand narrative that combines these emotions around the brand in a manner that is uniquely ingrained in Mullen Lintas’ Challenger Thinking philosophy.
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