18 Feb 2025, Mumbai: Mumbai witnessed one of the most significant influencer events of the year as ‘FluVid 1.0 Fest 2025’ took center stage at the iconic Sahara Star.
Conceptualized by Saurabh Kumar of VidUnit, the event brought together hundreds of leading digital creators, influencers and brand leaders from across the country, providing a dynamic platform for collaboration, innovation and industry insights.
FluVid 1.0 Fest 2025 celebrated the rapid growth of India’s creator economy, offering a unique space where influencers across fashion, lifestyle, tech, gaming, travel and wellness engaged with top brands and industry pioneers. With influencer marketing shaping consumer behavior like never before, the festival reinforced the power of digital storytelling and its transformative impact.
The event featured engaging panel discussions, fireside chats and expert-led workshops, covering key topics such as brand partnerships, content monetization and digital trends.
Sourabh Kumar, Founder of VidUnit, shared his vision for the event, stating, “FluVid 1.0 Fest was designed to unite India’s creator community, providing a space for learning, collaboration, and innovation. The overwhelming response reaffirms our commitment to empowering digital talent and strengthening brand-influencer partnerships. Influencer marketing is shaping the future of brand communication, and we are excited to see its continued growth.”
Attendees gained valuable insights from prominent industry leaders, including Sana Sultan Khan from Bigg Boss, the Shorts Break team, Prakash Bhardwaj from The Viral Talks, Mrs. India – Shivalika Sharma, Viskhaka & Divesh and Amar Choudhary of Boyo. Their participation added immense value to the discourse, offering practical strategies and personal experiences.
Sourabh Kumar added, “This is just the beginning for FluVid Fest. Our vision is to make it an annual landmark event that continues to empower creators, foster meaningful brand collaborations, and set new industry standards. The success of this edition has motivated us to scale it even further, bringing in more opportunities, global perspectives, and innovative experiences for the influencer community.”
Building on this momentum, VidUnit remains dedicated to expanding FluVid Fest into a larger, more impactful platform, ensuring future editions continue to drive innovation and collaboration within the creator economy. As India’s digital landscape evolves, FluVid Fest stands as a defining event, reinforcing the growing influence of digital creators in shaping modern marketing and brand engagement.
A major highlight of the festival was its exclusive networking and brand collaboration opportunities. Influencers had direct access to top brands, fostering strategic partnerships and exploring new avenues for content growth. The event also emphasized the importance of community building and creator empowerment, encouraging influencers to exchange ideas and expand their professional networks.
