Muthoot Finance continues to set industry benchmarks with its unwavering commitment to trust, transparency, and customer-centric financial solutions, reinforcing its position as India’s No. 1 Most Trusted Financial Services Brand by TRA’s Brand Trust Report 2025 for the 9th consecutive year.
New Delhi, April 03, 2025: Muthoot Finance, India’s largest gold loan NBFC, has once again been recognized as India’s No.1 Most Trusted Financial Services Brand for 2025 by TRA’s Brand Trust Report. This remarkable achievement marks the 9th consecutive year since 2016 that Muthoot Finance has received this prestigious recognition, reaffirming its legacy of trust, reliability, and excellence in financial services.
TRA’s Brand Trust Report is one of the most credible studies on brand trust in India. The 2025 edition is based on extensive primary research conducted across 16 cities and over 6,000 hours of fieldwork. The study meticulously evaluates consumer perception and trust-based brand behaviours to identify India’s Most Trusted Brands.
Muthoot Finance has consistently set industry benchmarks through its customer-centric approach, cutting-edge digital transformation initiatives, and responsible lending practices. With a strong focus on financial inclusion, the company ensures seamless access to credit for individuals and small businesses across urban and rural India. It adheres to the highest standards of corporate governance, regulatory compliance, and transparency, fully aligning with regulatory guidelines and industry best practices. By prioritizing ethical lending, data security, and customer education, Muthoot Finance remains committed to providing secure, hassle-free, and affordable financial solutions, reinforcing its legacy of trust and financial empowerment across the country.
Mr. Alexander George Muthoot, Joint Managing Director, Muthoot Finance, said: “It is an honor to be recognized as India’s No.1 Most Trusted Financial Services Brand for the 9th consecutive year. This achievement reflects our deep-rooted commitment to serving customers with integrity, transparency, and innovation. Trust is the foundation of our business, and this recognition strengthens our resolve to continue empowering individuals and small businesses with easy access to credit, ensuring their financial well-being and growth.
At Muthoot Finance, we have always prioritised the needs of our customers by offering them reliable, compliant, and digitally advanced financial solutions. Being recognized as India’s most trusted financial brand yet again is a testament to our customer-first approach and the relentless efforts of 40,000+ dedicated Muthootians across the country. We remain committed to delivering value-driven services while upholding the highest standards of corporate governance and regulatory compliance.”
With a vast network of over 7,000+ branches, Muthoot Finance is the flagship company of The Muthoot Group, which has 20 diversified business divisions, serving over 2.5 lakh customers daily, enabling them to meet their financial needs with ease. Muthoot Finance’s commitment to excellence extends beyond its customers- it is also a ‘Great Place to Work’ certified for the 4th consecutive year by the Great Place to Work Institute.
As Muthoot Finance celebrates this milestone, it remains focused on its vision of enabling financial access for all, leveraging its legacy of trust to introduce new-age financial solutions. Whether it is through digital innovations, customer-first policies, or ethical business practices, the company is committed to setting new benchmarks in financial services.
