MX Player has joined hands together with Akamai Technologies with a mission to provide a seamless digital viewing experience to its increasing viewers in India. Akamai is one of the best content delivery networks and the collaboration will certainly benefit MX Player in offering quality viewership to its customers across the country. The improvement in execution and client experience was especially articulated on account of MX TakaTak, the recently launched short video platform.
According to Vivek Jain, chief operating officer, MX Player, the collaboration is already a success as they were able to reach out to different regions of the country with Akamai’s network. He stated, “MX Player has seen more than 7x jump in total watch time. Even MX TakaTak, which we recently launched, crossed 1 billion video views per day within a month from launch and has quickly become the market-leading app in the short video category. We have always obsessed with best-in-class video load times. Akamai is a pioneer in Edge distribution and its presence particularly in tier II and tier III towns has helped us deliver an unmatched viewing experience for our customers across India’s megacities as well as the hinterlands.”
Mitesh Jain, India sales head, media, and carrier division, Akamai, commented, “Unprecedented demand for content coupled with rapidly evolving user behavior poses a challenge for apps trying to ensure high-quality viewing experience across a complex network topology. We are happy to partner with MX Player to help them scale the user base and step up to conform with the user expectations of evolving Indian consumers. Given MX player’s ambition, I am sure that this is just a start and we will be accomplishing many more milestones together.”
Considering the rising popularity of online content in India this collaboration is expected to bring fortune to these brands.
