India, 6th September 2023: The strategic addition of Abhishek Jaggi, former National Sales Lead for Advertising Revenue at MX Player, into Way2News adds to other high-profile movements transforming India’s advertising and marketing landscape.
Jaggi spearheaded key positions at renowned companies like Zee Entertainment, Colors Viacom, and Radio Mirchi, among others, with advertising expertise and innovation. He brings to Way2News a comprehensive business experience spanning over one and a half decades, with a proven track record in various media verticals, including digital, television, and radio.
Responsible for driving the advertising/monetization of Way2News’ premium language inventory, Jaggi will combine regional potential with brand storytelling and explore a new realm of advertising.
“Jaggi’s insights and expertise arrive at a pivotal juncture. The confluence of Way2News’s premium language audience and Abhishek’s vision is a paradigm shift for brand storytelling in India,” said Raju Vanapala, CEO of Way2News.
The Way2News app has gained popularity among the regional audience for its authentic and relevant hyper-local content. With millions of premium loyalists, it provides unmatched insights into regional news and culture.
Way2News and Abhishek Jaggi joined to cater to India’s cultural trends, enabling brands to connect more effectively with their target audience. “To reach out to a billion-strong audience, brands must leverage native language to create an exciting new world of possibilities,” added Jaggi, sharing excitement and talking on his new stint at Way2News.
This substantial backing from WestBridge Capital underscores Way2News’ potential to chart a new course in the media and the advertising landscape. It signals the industry’s endorsement of Way2News’ mission and its capacity to translate vision into impactful outcomes.
As the curtain rises on this new chapter, Way2News and Abhishek Jaggi mark a significant leap toward reshaping brand communication in the regional landscape. With a shared commitment to resonating authenticity, this partnership unlocks doors to new levels of engagement, effectively connecting brands with a diverse and discerning audience.
