Leading short video platform MX TakaTak has emerged because the preferred destination for India’s leading content creators and has seen massive growth within the user-generated content category also. To nurture and train the creators on the platform who have made a mark with their engaging videos and consistently still entertain the platform’s wide and diverse audiences, MX TakaTak has announced the Launchpad Program.
This initiative handpicks UGC creators who are deeply engaged with the platform through regular participation in challenges and other content curation and aspire to possess a digital career. Thus far, 30 unique content creators are identified and onboarded onto this exciting program. The program aims at building success for these creators that enjoy an organic following on MX TakaTak. Creators like Srinithi, a lass whose passion is to be an actor, Shivansh Sharma who is a particularly talented singer and Krishna Sood who may be a Chhau dancer are thrilled to be a part of this program as this offers them the prospect to find out the tricks of the trade from the experts at MX TakaTak to realize more followers and access to exciting features and monetization opportunities.
Commenting on the Launchpad program, Janhavi Parikh, Business Head – MX TakaTak said, “We’re delighted to ascertain such an outstanding rise of user-generated content on the platform and this initiative is our way of acknowledging the relentless efforts of those aspiring creators who have shown such a lot potential on the app. With this program, we’ll be giving UGC creators an all-around learning model aided by expert/ mentor interactions, also as guidance on creative and growth strategies. The prime goal of this program is to complement the craft of our native content creators by providing a collaborative learning environment and helping drive faster growth in their digital careers to eventually enter into the mainstream creator ecosystem by leveraging our creative, analytics, and platform might.”
Ranging from interactions with experts and mentors which will help them with content creation strategies to connecting creators to a partner manager, the program intends to supply these creators increased visibility alongside the chance to grow on the app faster. This career acceleration will include monetization opportunities, an opportunity to collaborate with other leading creators on the platform, who are many of India’s finest KOLs and it also will equip the participants with insights that will help innovate in their creative journey. Another avenue of support includes providing the simplest performing creators with equipment that will keep them motivated in their content creation journey. Aided by evaluations at specific intervals to review the progress of its creators, the program shall function as an efficient learning model during this otherwise niche and self-taught field with multiple opportunities for aspiring influencers.
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