My protein is one of the leading sports nutrition brands that is delivering a wide range of high quality products like protein powder, vitamins and minerals, snack alternatives, high-protein foods and performance clothing. The firm was founded in 2004 and today it is Europe’s No.1 brand. My Protein operates across the globe through a diverse and committed team of staff, athletes, and many influencers. The brand is committed to work every day to inspire people across the world irrespective of age and gender to believe in their fitness potential and motivate them to achieve their goals. One of the interesting things about My Protein is that they supply an extensive variety of products that contain zero animal substances and aims to contribute to animal welfare and to reduce toxic emissions.
My Protein, to start the year with an upbeat note has recently launched a campaign called ‘Fuel your ambition’. The objective of this campaign is to make people achieve their goals by facilitating the health journey and also circulating the message that commitment, strict discipline, and relentless hard work will help people to achieve their goals. The campaign focuses on the primary goal of making health a permanent priority for people across the world. Additionally, My Protein also aims to circulate the message that relentless hard work, strict discipline, and commitment will help people achieve their goals. To achieve this, the brand has introduced an influencer program, where the ambassadors of My Protein speak about one of their fitness goals like building muscle, getting lean, losing or even gaining weight and explain ways to achieve that goal. The pandemic has caused a lot of disruption in the smooth functioning of many companies. The brands which focused on fitness received a decline in their sales as most of the people followed social distancing norms and were reluctant to step out for their activities. So, My Protein aimed at starting the year 2021 with a fresh start by bringing awareness among the people on the dire need of maintaining a healthy lifestyle by taking high protein snacks and making people understand the advantages of nutritional supplements
