The current year’s Ganesh Chaturthi celebration was downsized because of the pandemic. The stature of the symbol for open pandals was not to surpass four feet and social distancing was mandatory. Notwithstanding all the limitations, Jeep India and Leo Burnett chose to honour Lord Ganesha especially, keeping the soul of the celebration alive.
Remaining consistent with the brand mainstays of genuineness, energy, opportunity and experience, Jeep was honouring conquering hindrances. The thought was to make an overwhelming, tribute to Gajanana – the remover of obstacles, using Jeep Compass SUVs. To make this an exceptional activity, 29,970 sq. ft. of space, 48+ hours, eight expert drivers were required. This would bring about a 162 feet in length, 185 feet wide, Ganesha made of 122 Jeep Compass SUVs!
Rahul Pansare, Head of Marketing and PR, FCA India, stated, “Lord Ganesha represents the beginning of propitious occasions, rises above class, age and societal position. Ganesh Chaturthi is among the most adored and intensely commended celebrations in India that unite individuals, spreads inspiration and gives strength. We, at Jeep India, couldn’t force ourselves to release this celebration without a festival. We chose to accomplish something audacious yet it must be true; something that would stay in people’s hearts, prompt positive vibes and bring cheer. Making a 162-feet tall, 185-feet wide Lord Ganesh from 122 Jeep Compass SUVs was Jeep’s approach to state that we can pulverize each challenge if we divert our energy the correct way. I was charmed to see our hard work paid off well by seeing the ad goes viral in social media in less time.”
Rajdeepak Das, Managing Director India and Chief Creative Officer, Leo Burnett South Asia, stated, “Lord Ganesha is known for the remover of all obstacles and this year even with all the limitations, we needed to make a demonstration befitting to this current divinity’s greatness. Brand Jeep is known to take any difficulties head-on and our mission does likewise. Our endeavour brought about one of its sort Ganesha Idol utilizing 122 Jeep SUVs with similar size of a symbol in a pandal. This mission is an ideal case of our mankind theory which spins totally around individuals and reason.”
Based on over 75 years of unbelievable legacy, Jeep is a credible SUV with class-driving ability, craftsmanship and flexibility for individuals who look for uncommon excursions. The Jeep vehicle line-up in India comprises of the Jeep Wrangler, Grand Cherokee and now the Jeep Compass.
