MyFi: India’s first conversational AI assistant for long-term wealth creation

MyFi, a subsidiary of TIFIN, a leading AI and innovation platform for wealth, makes its debut as the country’s first conversational AI assistant for long-term wealth creation. MyFi leverages research-driven fact based, investment intelligence and AI models, to generate personalised investment guidance based on the user’s investment portfolio. Building on the success of its global offerings, TIFIN seeks to revolutionise wealth management outcomes in India in a strategic move to strengthen its commitment to the region and mission of impact through innovation at speed. MyFi is registered with SEBI as a Registered Investment Advisor (RIA) and is operating in strict accordance with all relevant government regulations. Launched in Public Beta, MyFi is compatible with both Android and iOS operating systems.

Industry estimates^[i] indicate that Indian Mutual Funds have over 87.6 million SIP accounts through which investors are actively investing in mutual fund schemes. This booming landscape not only brings exciting opportunities but also a host of complexities. Navigating such an intricate market structure demands a well-informed approach, requiring investors to stay updated with evolving market trends. MyFi enters the financial landscape with the intention of empowering individual investors to navigate their long-term financial goals. It is also a segment that cannot be addressed only through human interaction given the sheer volume of investors.

Curious to know what MyFi can do for you? Why not chat with it and see for yourself?

Commenting on the launch, Vinay Nair, Founder, Chairman & CEO, TIFIN said, “Our vision is to help leverage AI to help more people globally access better advice. We are now combining our global expertise in verticalizing AI for wealth with local know-how. MyFi leverages learnings from TIFIN’s portfolio but is built in India and tailored specifically for Indian investors to facilitate informed, long-term financial decision-making but also to promote financial literacy in the country.”

Kiran Nambiar, Co-founder & CEO, MyFi said, “The launch of MyFi in India marks a significant step in our effort to empower investors with accessible and user-friendly investment guidance. With MyFi Informed investing becomes accessible to millions of people in India. Think of the app as an assistant who not only gives you options based on market realities but does so in the context of your current investment portfolio, all in conversational form and in a simplified language you can understand. Built on years of learning from successful TIFIN products, it truly removes the guesswork from investing.”