New Delhi, 7th January, 2025: Good Glamm Group, South Asia’s leading beauty and personal care conglomerate, announces its portfolio brands, MyGlamm and Sirona, as the official Beauty Partner and Hygiene Partner, respectively, for The Burrah Project 2025. This vibrant Punjabi music festival, renowned for celebrating the richness of Punjabi culture, will take place over two exhilarating days on January 11-12, 2025, in the heart of Delhi, with electrifying live performances from some of the most iconic names in Punjabi music- Gurnazar, Ammy Virk, Garry Sandhu, SukhE, Ghaint Jxtt, Jass, Simran Choudhary, and Sonu Thukral. Tickets for the event will be available on BookMyShow.
As the Beauty Partner, MyGlamm will bring its innovative and trend-forward products to the festival at the Sho-Sha Zone, offering immersive beauty experiences, exclusive makeovers, and the perfect festival looks for attendees. As the Hygiene Partner, Sirona will create an impactful setup at The Burrah Project, encouraging festival-goers to break taboos women face daily, such as menstrual health and access to clean public washrooms. Through engaging activities like smashing symbolic barriers and open discussions, Sirona aims to spark conversations around these stigmas. Showcasing innovative products like the PeeBuddy, India’s first female urination device, and providing essentials like toilet seat covers and menstrual hygiene kits, Sirona will ensure attendees enjoy a comfortable, clean, and empowering festival experience, making hygiene a priority while celebrating Punjabi culture.
Anika Wadhera, Group Marketing Director, Good Glamm Group shared, “At Good Glamm Group, we believe in the power of cultural connections and celebrating what makes us unique. Partnering with The Burrah Project is a natural extension of our brands’ missions—MyGlamm empowering individuals to express their beauty and Sirona aiming to spark conversations and breaking taboos women face daily around menstrual health and access to clean public washrooms. We’re excited to add glamour and hygiene to this incredible celebration of Punjabi culture.”
As the beauty partner, MyGlamm aims to celebrate individuality and self-expression through makeup workshops, on-the-spot beauty touch-ups, and exclusive product trials at the Sho-Sha Zone, ensuring attendees look and feel their best while grooving to Punjabi beats. Meanwhile, Sirona underscores its mission to provide practical and much-needed hygiene solutions; from curated hygiene kits for festival-goers ensuring a cleaner, more comfortable environment for everyone.
At The Burrah Project attendees can expect electrifying live performances from some of the most iconic names in Punjabi music, creating an energetic atmosphere that captures the heart and soul of Punjab. MyGlamm and Sirona’s collaboration with The Burrah Project represents a seamless blend of beauty, innovation, and thoughtful care with the aim to enrich the celebration of Punjabi culture and fostering a unique connection with festival attendees.