The presenting sponsor of the reality talk show Koffee with Karan is MyGlamm, the top direct-to-consumer cosmetics company in India. The first episode will only be available on Disney+ Hotstar starting July 7 at 7 p.m. With this partnership, MyGlamm hopes to encourage women to accessorize like their favorite Bollywood stars.
Sukhleen Aneja, CEO of The Good Glamm Group’s beauty and FMCG brands, said about the collaboration: “We are happy to announce our collaboration with the renowned Koffee with Karan Season 7.” With the help of their favourite Bollywood stars as inspiration, women can create their sense of beauty with the help of the brand MyGlamm. With this partnership, we hope to take our mission of democratizing beauty to a whole new level. MyGlamm, the largest DTC beauty brand in India, develops cutting-edge, individualized beauty products by first learning about women’s needs in the beauty department and then working with the best global labs to develop extensive formats, textures, and colors with high efficacy, made with healthy ingredients, and free from toxins and animal testing.
As the show’s presenting sponsor, MyGlamm will set up a MyGlamm Zone where celebrities may have fun and play games, adding to the entertainment value for viewers. Additionally, viewers may get involved by downloading the MyGlamm App, doing quizzes, and entering drawings for free cosmetics. The company has teamed up with a wide network of influencers to bring to life the celebrity looks of the week, and customers in a few of our Indian locations can get makeovers.
By interacting with its primary target audiences, MyGlamm is taking a step toward gaining access to all facets of the glamour industry with its affiliation with the newest season of Koffee with Karan on Hotstar Special. The brand is steadfast in its conviction that it must continue to introduce fascinating innovations to realise its one clear objective: to make looking attractive effortless. With Shraddha Kapoor as their brand ambassador, MyGlamm is launching its new campaign, #GlammUpLikeAStar, and she will be setting the bar for creating beauty looks that are influenced by famous people. The remarkable array of lipsticks from MyGlamm, which includes LIT, the ultimate hydrating matte lipstick, Ultimatte, and the popular favourite MyGlamm Superfoods Kajal powered by avocado oil, offers 100 colours for every mood.
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