Every mom is a CEO, accountable for leading her family and in charge of its proficient implementation that requires juggling multiple functions. In gratitude for and to pay thanks to Mothers doing it all, Mylo’s new digital movement launched today celebrates her role as CEO – Chief Everything Officer.
The campaign is a touching and harsh film that exhibits a husband appreciating his wife’s role as a mother who does it all, despite her hands being full with a new baby.
Mothership is time and again portrayed as one joyous ride but in reality, it is a heap of emotions – lots of joy indeed but also a fair bit of overtiredness, sleep deprivation and a lack of appreciation for the efforts it takes in raising a child.
Through this film, Mylo highlights that motherhood is a full-time job that worth to be recognising and appreciating. By representing a conversation between a couple who have recently become parents, the campaign addresses the ill-informed point of view about a mother’s role and commemorates her efforts and devotion in helping raise a happy family.
The film ends with Mylo restating- Iss Mother’s Day, Mylo sabhi Mom CEOs ka dil se aadar karta hai
The Mother’s Day campaign is produced developed and accomplished by BTDT Media and gestated by Mylo.
Shaveta Gupta, Head-Content & Community, Mylo said that in the humdrum of life, it’s easy to overlook or take for granted the central role Moms play in every household. Moms are the wheels and the adhesive that keep a family on the path and together.
A mother does everything for everyone every day and deserves the CEO title before anyone. They are the real CEOs in life! She added Mylo invites everyone to both acknowledge and celebrate the role of the mom as the Chief Everything Officer this Mother’s Day.
Arjun Kapadia, Founder of BTDT Media, said that as he thought about that, his company’s name fits perfectly with the concept they had implemented; mothers have ‘Been There, Done That’. He said that we have grown up seeing our mother be the CEO of our household and now his wife, so women have already played an important role in his life.
He was honoured to have been a part of such a fantastic project that recognises the importance of mothers and the roles they play in our lives.
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