The quirky campaign sees Mandira Bedi and Sahiba Bali lock heads, with Virender Sehwag amplifying the fun
Bangalore, 20th March, 2025: While the world’s eyes are glued to the fierce battles between cricket teams and their star players, Myntra FWD is shining a light on a different kind of rivalry: the one brewing in the commentary box. In a hilarious new marketing film featuring cricket legends Virender Sehwag and Mandira Bedi, Myntra FWD brings its signature playful tone to the forefront. The film explores the competitive spirit that extends beyond the boundary lines, revealing the subtle yet significant clash between seasoned commentators and the new generation.
The film, set in a posh restaurant, captures a candid conversation between Mandira Bedi and Virender Sehwag, only to be humorously interrupted by the arrival of social media star, Sahiba Bali. The interaction underscores the generational shift in cricket commentary, juxtaposing Mandira’s seasoned, traditional approach with Sahiba’s Gen Z infused style and digital-first popularity.
“The playful tension between millennials and Gen Z is real and we see it play out everyday – through conversations, humour, and most visibly, fashion. Reflecting on the cultural nuances that resonate with this generation, this campaign highlights how Gen Z may approach things differently, but with clarity, confidence, and a distinct sense of individuality in a fun, relatable way— with FWD right at the centre of it.” said Sunder Balasubramaniam, Chief Marketing Officer at Myntra.
“Just like how cricket cuts through generations, so does fashion. Gen Z fashion is for anyone who vibes with the spirit of being bold, expressive, experimental, and unapologetically themselves. And that’s exactly what FWD stands for.” He added.
Adding to the comedic dynamic, Virender Sehwag’s playful interjections, peppered with nods to his iconic 300 runs, create a delightful contrast. His humorous association of “300” with everything from his triple century to his growing fan base after achieving that milestone, cleverly sets the stage for the film’s closing reveal: Myntra FWD’s stylish summer tops starting at just ₹300.
The film cleverly weaves in the FWD narrative through a light-hearted generational clash. Mandira, reflecting on her long-standing commentary career since 2003, questions how someone as young as Sahiba landed the job—emphasizing that “cricket hasn’t changed.” Sahiba, with her characteristic Gen Z charm, responds that it’s time to look for voices that connect with the new generation. The moment escalates into a humorous face-off where Sahiba drops Gen Z lingo for cricket terms—calling a full toss “easy loot,” a bouncer a “headshot,” a doosra “surprise drop,” and a beamer… well, just a dramatic “skrrrrrrrrt”, added by Viru paaji.
As a final mic-drop moment, Sahiba cheekily suggests that to truly connect with the younger generation, one must head to FWD by Myntra and get a ‘drip check’. This subtle exchange reinforces Myntra FWD’s positioning—youthful, trend-forward, and unapologetically in sync with Gen Z’s evolving style and culture. It also underscores how FWD is not just a fashion destination—it’s where Gen Z finds styles that speak their language, match their vibe, and celebrate their spirit of individuality.
