Myntra is one of the major Indian e-commerce companies. They always came up with new trends and fashion ideas and they have a leading part in their successful journey.
The brand announced that they are partnered with London-based digital fashion brand Urbanic. It was Myntra’s first-ever partnership with an e-commerce platform.
Urbanic makes an appearance in Indian fashion. Youngsters are their dominant customers because Urbanic is focusing more on trendy and stylish fashion. By partnership with Myntra, Urbanic will offer a wide variety of collections on Myntra and it will be available on Myntra from September 1, 2021
Myntra is becoming a favourite among Gen-Z shoppers beyond in India and in several countries with offerings across categories. Gen-Z shoppers expect accurate information, the worth of money, and a variety of choices. Gen-Z likes to shop online they prefer quality, choice, convenience, and availability. Myntra is the best platform for fashion brands for the native people.
Myntra at hand with Urbanic will make sure about reaching a high level and topmost preference of the shoppers. The relationship between Urbanic and Myntra gives an edge to one of the world’s greatest bases of Gen-Z style customers. Gen-Z is one of the essential purchaser sections that Myntra centres around thinking about their wide-running articulation of design and the monstrosity of this quickly developing fragment.
The brand offers alluring fashion plans and they use strange advertising techniques for attracting customers. Urbanic to pay special mind to on Myntra incorporate erupted pants, tie A-line pants, creature print outfits, cut-out dresses, co-ord sets, and types of denim, among others.
Talking on the dispatch of Urbanic on Myntra, Ayyappan Rajagopal, Chief Business Officer, Myntra, said, “We are happy to unite with Urbanic to acquire the best of style to our flourishing base of youthful customers, in particular, Gen-Z and recent college grads, who are consistently forming the fate of internet business. With their incredibly high advanced presence joined with a sharp fashion awareness, they are ready to become one of Myntra’s predominant shopper bases and this association assists us with boosting our portfolio to oblige their particular design decisions.
Likewise, our devoted image store for Urbanic will empower simple disclosure of the brand’s recommendation under one rooftop for our style cognizant clients while offering a customized shopping experience. Myntra’s sans issue returns, separated client experience, and immaculate assistance make certain to improve the shopping experience for Urbanic’s people group of trailblazers.”
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