Myntra has unveiled itself as a dedicated store for all fashion, beauty, and lifestyle brands, and now it has launched luxury items, ‘Myntra Luxe’ on its app.
This aspect of the app offers luxury items of various collections of their favorite luxury brands available on Myntra.
With this Myntra entered into the luxury segment by strengthening its business and creating value for its wide customer base by introducing a wide range of brands and stylish accessories to them.
During this long journey, Myntra has evolved itself by combining its hands with various brands and became India’s first multi-brand luxury lifestyle retailer that collaborates with the world’s finest luxurious accessory brands.
It has a curated collection of the most sought-after brands such as Polo Ralph Lauren to Myntra Luxe and various other brands.
This brand assortment also includes many other leading brands. Myntra will offer a wide collection of 65 luxury brands in their Luxe store.
This luxurious store or ‘Myntra Luxe’ provides a great selection of brands and styles and also has an option of personalized shopping experience with engaging content that helps in grabbing the attention of shoppers.
The luxury shop has the feature of delivering a different experience for visitors to the platform with easy navigation and by being available to the brands through dedicated tiles and cards within a short span of time.
Myntra also drives its engagement for the segment, through Myntra Studio, a one-stop destination for personalized accessories and clothing where influencers from various corners of the country promote their products and engage with consumers.
It is a true businessman spirit of bringing the essence of luxury items, and elevating the overall user experience by ensuring sustainability, Myntra Luxe products has unique sustainable packaging methods and includes a personalized note for their customers.
Myntra Luxe will enable various other brands to reach the luxury shoppers in a curated environment, coming back to the Myntra has a wide customer base because of its marketing strategies with a strong supply chain network.
This increasing shift to consumption of luxurious products is due to higher disposable income, and fashion aspirations that come with it, as well as growing inclination towards exclusivity, originality, and indulgence.
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