- Hrithik Roshan, Kiara Advani & Siddhant Chaturvedi take centre stage for the EORS campaign
- Myntra’s EORS-16 campaign is expected to reach a total of 250 million people
- Influencers to host more than 700 live sessions on Myntra’s social platforms
Bengaluru, June 1, 2022: Myntra, one of India’s leading fashion and beauty destinations, has launched a multichannel marketing campaign to engage with ~250 million shoppers from across the country on the arrival of the 16th edition of its much-awaited flagship event, EORS, scheduled to be held between the 11th and 16th of June. With the biggest and most desirable international and domestic brands putting forth attractive offers, the event is poised to drive shoppers into a fashion euphoria with sheer excitement.
Popular Bollywood celebrities and lifestyle and fashion influencers, including Hrithik Roshan, Kiara Advani and Siddhant Chaturvedi, are set to build excitement around the most awaited fashion carnival, among their vast fan base and audiences. Myntra has adopted a thematic approach that’s integrated with a fun medley for the EORS ad films, symbolising the salience and nature of the gratifying event and has launched two master films, starring Hrithik Roshan, Kiara Advani and Siddhant Chaturvedi. The films will also be pairing off the celebrities for the first time, with a 15-second-long edit featuring Hrithik with Kiara and another with Hrithik and Siddhant. The films will have transitioning costumes with Hrithik donning trendy and hip styles, Siddhant featuring the uber comfortable casual wear and Kiara repping western, casual and ethnic wear.
EORS-16 will be promoted extensively across TV and digital media platforms, such as Google, Facebook and YouTube, while also activating owned social media channels, M-Studio and M-Live.
