Myntra has launched a multichannel marketing campaign to engage with the country’s 250 million shoppers.
Hrithik Roshan, Kiara Advani, and Siddhant Chaturvedi, among other Bollywood celebrities and lifestyle and fashion influencers, are set to build excitement around the most awaited fashion carnival among their vast fan base and audiences.
For the EORS ad films, Myntra has taken a thematic approach that is integrated with a fun medley, symbolizing the importance and nature of the gratifying event, and has launched two master films starring Hrithik Roshan, Kiara Advani, and Siddhant Chaturvedi. The movie will pair off the celebrities for the first time, with a 15-second-long edit featuring Hrithik with Kiara and another featuring Hrithik and Siddhant.
Hrithik will wear trendy and hip styles, Siddhant will wear uber comfortable casual, and Kiara will wear western, simple, and ethnic wear in the films.
EORS-16 will be heavily promoted on TV and digital media platforms such as Google, Facebook, and YouTube and through owned social media channels M-Studio and M-Live.
About the films:
The storyboards for the ad films, which star Hrithik alongside Kiara and Siddhant, urge shoppers not to miss the gathering of India’s biggest and most iconic brands for EORS-16, India’s grandest fashion event. They move with quick thematic storytelling, a fun and quirky medley, excitable and progressive pop music, and Myntra’s signature herald as part of the track. The 15-second edits will be shown in English on leading TV channels and social and digital media platforms.
The event’s magnitude is highlighted in the commercials, with the stars narrating the significance of EORS in time with the medley. Kiara puts on a show, rocking Myntra’s print, western, casual, and ethnic offerings, and her expressions and enthusiasm add a pure entertainment factor to the film. Siddhant is dressed casually and promotes the event with his classic repose in an energetic and upbeat setting. Other cast members, such as a scene in which a person is seen in a bathtub full of sneakers, with only his head visible, demonstrate the relevance for sneakerheads and fashion enthusiasts alike.
The EORS medley features great fashion, catchy refrains, Myntra celebrities, Myntra customers, incredible dance moves, frenzied expressions, boomerangs, gifs, and many clothes, all celebratory mood.
Kiara Advani is one of Bollywood’s most celebrated and beloved stars today. Dubbed the “New Dream Girl of the Nation,” she is the industry’s most visible face, with many successful projects behind her. Inside Edge, Gully Boy, and Gehraiyaan star Siddhant Chaturvedi’s meteoric fame has made him India’s poster boy for success. Siddhant and Kiara, who are extremely popular among the GenZ and Millennial audiences, will instill a sense of FOMO (fear of missing out). Hrithik will be manifesting his Instagram bio “to live the best life possible” with the stylish and contemporary options available, including from his brand, HRX.
Follow and connect with us on Facebook, LinkedIn & Twitter
