Bengaluru, August 9, 2023: Myntra announces the launch of FWD Campus Tribe, a unique student community that celebrates Gen Z and its love for all things fashion, including keeping up with the ever-evolving trends. The Campus Tribe will be a part of FWD, Myntra’s immersive app-in-app shopping experience tailored for Zoomers. Campus Tribe members, consisting of students above the age of 18, will have access to an array of benefits including a 3-month Insider Trial pack, Myntra’s loyalty program which entitles them to free shipping, Early Access during marquee events, 1:1 personal styling sessions and exciting offers on fresh arrivals/new season collection. A select subset of the FWD Campus Tribe will consist of the Campus Squad, who will act as representatives of the FWD Campus Tribe in their respective colleges and help in recruiting more students into the FWD Campus Tribe. The proposition will see 1000+ fashion-forward student creators being onboarded to act as FWD’s voices across leading colleges in their respective cities such as Mumbai, Pune, Delhi, Indore, Jaipur and Bengaluru, among others.
The FWD Campus Squad will also be tasked with building top of mind recall for Myntra, along with driving demand by the way of promoting their unique referral codes. Additionally, the Campus Squad will generate ample social content for Myntra FWD, continuing to build a strong social voice within the Gen Z community.
Introducing Myntra FWD Faces: As a part of its student engagement initiatives, the platform will launch a series of offline events called “Myntra FWD Faces” with the 1st edition of the event scheduled to be held in Mumbai, followed by Delhi. Myntra FWD Faces will serve the objective of finding the trendiest Gen Z personalities who embody the brand’s persona and build awareness for Myntra FWD within the student community, all while generating compelling social content. The winners of the Myntra FWD Faces event will be rewarded with FWD merchandise vouchers, goodie boxes, and a chance to get featured on Myntra’s social handles and app.
Speaking on the launch of the FWD Campus Tribe, Arun Devanathan, Senior Director – Social Commerce, Myntra, said, “We are thrilled to announce the much-anticipated launch of FWD Campus Tribe, our unique, multi-city student engagement program. This initiative is designed to foster a deep connection with the vibrant student community, predominantly represented by Gen Z, an essential and influential cohort in today’s world. With FWD Campus Tribe, we embark on a journey to celebrate not only fashion but also their unbridled spirit that champions authenticity. We aim to empower students with a seamless blend of style, expression, autonomy, and community, retaining Myntra as their go-to fashion destination, a platform where they truly feel seen and heard.”
Cohesively Building for Gen Z: With more than 1000 Gen Z affined content creators being unlocked as a part of the platform’s student community, the Campus Tribe program will enable Myntra to increase penetration into India’s burgeoning Gen Z community from various colleges. Keeping a special focus on communities that the Gen Z love and favour, Myntra will be engaging creators like dancers, gamers, rappers, and sneakerheads, among others to build visibility around Myntra FWD. Some of the popular creators being engaged as a part of the FWD activation include, Nagma Mirjkar Aashika Bhatia, Just Janvi,Rohit Saraf and Rebel Kid (Apoorva), among others.
As a frontrunner in enabling the thriving creator economy, some of the key focus areas for Myntra include, building more income opportunities for creators aiding the growth of nano and micro creators to rise to their full potential, and continuing to increase focus on innovations in the generative tech space.
