Special offers sales are a way that companies are able to boost sales and bank in on the huge potential that the customer base provides. That is why Myntra, the ecommerce fashion giant has announced their bi-yearly End of Reason Sale (EORS). Myntra, an ecommerce fashion platform was founded in 2007, is currently owned by Flipkart. The end of Reason sale is currently on its 13th edition. This sale is one of the biggest revenue rakers for the group. EORS, the biggest fashion sale in India, is to be held from the 20th to the 24th of December.
After a successful Big Fashion Festival sale, the EORS aims to bid farewell to the year with the largest collection of domestic and international brands at the best prices and value offers imaginable. The company also hopes to enable shoppers to look forward to a positive and truly happy new year. Whether it is the size of the catalogue, the variety of brands offered, or the massive discounts on the products itself, it is clear that the EORS is the biggest sale of the retail fashion industry. The deliver the message of the same, the company has gone all out on the campaigns for the sale. As part of the campaign Myntra as launched a short striking montage ad film to bring hope the message, that EORS is the biggest sale of the year.
To support the brand, celebrities including Hrithik Roshan, Kiara Advani, Samantha Akkineni, Naga Chaitanya and Bhuvan Bam, appear in the short ad campaign that is also has been spun into five parallel films. The ads will be aired in all leading national and regional channels, including social media and digital platforms. Myntra has roped in 25 national and regional celebrity influencers who are leading Bollywood and television stars with another 75 other diverse influencers to support them. In the 12th edition of the sale the brand saw 3.5 million shoppers and over 10 million products sold over the period of four days. The peek of the sale saw over 8000 items processed and 18800 items sold in per minute.
