India’s one of the most leading fashion and beauty online sites Myntra has started a multimedia promotional campaign to interact with about 250 million customers ahead of its much-anticipated and awaited event “End of the Reason Sale”. This will be the 16th edition of this event and is set to take place between 11th of June and 16th of June. The event is ready to push customers into a fashion ecstasy with pure excitement, with the largest and most coveted foreign and Indian brands putting up appealing deals.
Kiara Advani, Hrithik Roshan and Gully Boy fame Siddhant Chaturvedi, amongst other famous Bollywood superstars and some of India’s renowned lifestyle and fashion experts, are ready to generate hype over the most desired fashion extravaganza among their vast fan base and viewers. For the EORS commercial films, the online shopping platform has taken a theme approach that is merged with a groovy mash-up, expressing the importance and spirit of the joyful occasion, and has released two films featuring Hrithik Roshan, Kiara Advani, and Siddhant Chaturvedi. For the very first time ever, the films will team up the celebs, with a 15-second-long cut presenting Kiara and Hrithik and the other one featuring Hrithik along with Siddhant. Hrithik will be seen donning modern and contemporary styles, Siddhant will don super comfy everyday clothes, and Kiara will be wearing western, casuals, and ethnic dresses in the flicks.
EORS-16 will be heavily advertised on TV as well as on online media platforms such as Facebook, Google and YouTube, as well as through self-owned private social media outlets like M-Studio and M-Live.
Initiatives on the Social Commerce front
Myntra, the online shopping platform, will also fully utilize its S – commerce channels, the foundation of its advertising campaigns to interact with its booming vogue customer base. Customers will be able to see over 5,000 styles in the fashion and style area created by India’s most renowned celebrities, including Tejasswi Prakash, who is the winner of Bigg Boss 15, Hina Khan, and Gurmeet Choudhary, among others, on Myntra Studio. Customers who enjoy the lifestyle and fashion content will see businesses reach out to them via more than 700 M-Live engagement sessions, during which the labels will sell products at EORS rates during the pre-launch.
The 6-day mega event will allow companies to engage with billions of consumers and first-time consumers throughout the country, who are anticipated to participate in the event, catering to and fulfilling their style and fashion needs.
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