South Indian superstar and cinema icon Nagarjuna has been named as the new brand ambassador for Dabur India Ltd’s main health supplement brand Dabur Chyawanprash in the South Indian market.
A new ad campaign featuring the actor, created specifically for South Indian markets, will premiere shortly across media platforms in Andhra Pradesh, Telangana, Tamil Nadu, Karnataka, and Kerala.
Dabur hopes to reach every family in south India through this partnership and raise awareness about the need for strong immunity and the role Dabur Chyawanprash plays in boosting immunity to combat infections.
Regional Business Head-South JP Dabur India Ltd Victoria expressed her delight at the addition of superstar Nagarjuna as the face of Dabur Chyawanprash for the South Indian market. Nagarjuna has been a prominent face for community development activities as a philanthropist and brand ambassador for HIV/AIDS awareness campaigns.
With the strength of over 40 herbs including Ashwagandha, Giloy, and Amla, Dabur Chyawanprash has long stood for boosting immunity to battle ailments. Dabur Chyawanprash has long championed the cause of improving the nation’s health, and they are delighted to welcome superstar Nagarjuna to the Dabur family.
Nagarjuna expressed his delight at being connected with the Dabur family and expressed his hope that people will be inspired to use Dabur Chyawanprash to strengthen their immunity. More than ever before, the times we live in have highlighted the necessity for and importance of immunity. The importance of having a strong immune system cannot be overstated.
Through the knowledge of true Ayurveda, Dabur has worked tirelessly to improve the country’s health and fitness. He has been involved with Dabur as a consumer for many years. He believes that Dabur and he will work together to bring Dabur Chyawanprash to every home in South India and improve the nation’s immunity.
When they were charged with introducing Dabur Chyawanprash to the South Indian markets, they came up with the notion of employing the old Southern martial art of ‘Silambam’ or stick fighting as a motif, according to McCann World Group Creative Head-South Sambit Mohanty.
Akkineni Nagarjuna is a great actor from the South Indian cinema industry who has been entertaining audiences for more than three decades. He has been an inspiration for his co-stars, young performers, and the public through his active commitment to social work, in addition to giving some unforgettable performances on the big screen.
Victoria went on to say that they had worked on a powerful and appealing campaign. With Nagarjuna as the face of Dabur Chyawanprash, this campaign is expected to reach and engage with a large number of consumers in South Indian markets.
They are also establishing their strong feeling of pride in being Made in India, by Indians, Indians, and caring for the Immunity and Well-Being of every home in South India through this communication.
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