~Campaign features 10 chefs who will go live to demonstrate Christmas recipes~
Mumbai, December 16, 2020: Nature’s Basket, India’s foremost retail destination for fine foods from around the world, has launched Christmas Cookathon, a campaign to celebrate the spirit of Christmas. This 10-day-long activity is scheduled from December 15-24, 2020. The Cookathon will feature 10 chefs, home bakers, and home cooks who will demonstrate some delectable Christmas recipes while going live from Nature’s Basket stores in Mumbai, Bengaluru, and Pune. The live broadcast will take place on the brand’s social media handles.
The line-up of experts include former MasterChef India finalist, Karishma Sakhrani, celebrity chef, Rakhee Vaswani, a chef and author, Natasha Diddee, popularly known as ‘The Gutless Foodie,’ Ruhee Bhimani, a renowned Pastry Chef, Ronak Rajani, the founder and owner of a successful Instagram page, Mumbai Foodie and Aditi Gaware, a lawyer turned bakery chef. In addition to the demos, the chefs will also give tips on food styling and food photography.
The Christmas Cookathon aims to encourage consumers to enjoy the holiday season with some gourmet delights that can be made using easily available ingredients. Nature’s Basket has also implemented additional safety measures to ensure a clean and safe environment for customers and chefs during the campaign period.
“This year has seen a lot of muted celebrations during festivals. As we approach the end of the year, we wanted to usher in the spirit of Christmas, while at the same time being cognizant of the current situation. Since food is just an integral part of any festival, we decided to create Christmas magic at Nature’s Basket with a gourmet touch. The Christmas Cookathon is also in-line with our omni-channel strategy, where the sessions take place at our stores but are also accessible to a larger audience via social media,” said Mr. Devendra Chawla, CEO, Nature’s Basket, and Spencer’s Retail.
The demo sessions will go live on Nature’s Basket’s social media handles from December 15-24, 2020.
