Nature’s Basket, a subsidiary of the RP-Sanjiv Goenka company, has released many new products as part of its effort to safeguard the safety and well-being of its clients. To guarantee that consumers have a secure purchasing experience, the retailer has tightened its security processes. It has also partnered with Yellow Messenger to offer to order over WhatsApp for a contactless experience.
Yellow Messenger, the world’s fastest-growing virtual assistant firm, designed the conversational AI bot with the goal to make the process of placing an order easier and more convenient. In addition to Nature’s Basket app and website, the WhatsApp bot enhances the user experience by allowing orders to be placed with only a few clicks through the app. Users may also make payments online to avoid having to deal with anyone.
Furthermore, Nature’s Basket has expanded its services to include delivery services in Kolkata and Navi Mumbai. Nature’s Basket, as a supplier of vital commodities, now offers same-day deliveries in all markets.
The business adheres to the highest quality of safety measures, including timely in-store sanitization, temperature checks, staff members wearing masks and gloves, and sanitization checkpoints. To ensure optimum safety, Nature’s Basket has guaranteed that its delivery employees wear masks, clean routinely, and deliver the groceries contactless.
“The country is going through a difficult period, and everyone is concerned about their safety. We wanted to do something in this situation to better serve our consumers. We decided to use Artificial Intelligence to develop a bot on WhatsApp that would make the purchasing experience smooth and secure for both our consumers and our employees, making use of the improved technologies available” said, Devendra Chawla, CEO, Nature’s Basket and Spencer’s Retail.
“We took the choice to extend our delivery network to better serve our clients and guarantee that their shopping and delivery needs are satisfied while maintaining the highest safety standards.” Consumers are always first at Nature’s Basket, and our objective is to create services that relieve our customers of one more worry,” Chawla stated.
Nature’s Basket offers a wide range of high-quality foreign and local fresh and gourmet foods, as well as packaged foods from across the world. They also have a recently created gifting studio, ‘The Gift Studio,’ which offers gifting options for all occasions.
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