With moving choices among the white collared operating specialists, from Millennials to Gen Z, it will become critical to re-find out the evolved motivations of nowadays jobseekers. Keeping this perception in mind, Naukri.Com, India’s No. 1 task website has launched its cutting-edge logo campaign, #MyKindaNaukri.
The pan India marketing campaign pursuits to renowned and deal with those underlying developments & motivations of jobseekers whilst losing light at the various platform functions that assist cater to the precise desires of every process seeker.
The marketing campaign invokes a global in which each jobseeker having explored jobs at the platform, will say simply one component – Now that’s #MyKindaNaukri! First of all and understand these trends, Naukri.Com carried out thorough studies to apprehend the changing perceptions, motivations and necessities of process seekers. This survey acted as a constructing block for the logo marketing campaign and noticed active participation from hundreds of operating experts across towns, sectors, and task roles.
What turned into unexpected to look changed into the multitude of motives that got here from jobseekers as to what they value the most. From constraints to aspirations, the job seeker’s mind-set has evolved extensively and a ‘higher revenue’ is no longer the only element for a task switch. These days jobseekers price many other things consisting of work lifestyle, effect of labor, reputation, education & upskilling, flexibility, career trajectory, and possibilities over monetary advantages, again pointing towards a great proliferation of what drives Gen Z to paintings.
This is wherein Naukri’s ultra-modern logo marketing campaign #MyKindaNaukri comes and recognizes that one size doesn’t healthy all. With content and platform capabilities for each of those reasons, India’s largest task platform helps remedy them for a big selection of jobseekers. Even as a number of them have already gone stay, some are to be uncovered in a phased manner. Our modern day campaign #MyKindaNaukri is an extension to that attempt as it addresses the advanced motivations of jobseekers and the way Naukri.Com can help them land the proper activity from over 5 lakh job postings on the platform with clean filters to discover the correct match.”
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