Naukri.com’s most recent promotion outing looks to protect the disappointed occupation searcher. The popular 2006 TV commercial ‘Hari Sadu’ from the online job site Naukri.com is still vivid in the memories of people. The advertisement depicted a grouchy supervisor expressing unhappiness with his subordinate’s efforts. The latter then writes out his boss’s name using descriptive adjectives: “H for Hitler, A for arrogant, R for rascal, I for imbecile…”
“In our discussions with work searchers, we saw that the pestilence created a ton of dread,” Singh says. Many employees were asked to resign from their employment. Many people were about to be laid off. From the beginning of the epidemic until November 2020, this trend was seen.” Many individuals are re-aligning their interests today, as the dynamics of the COVID epidemic and fast-paced lifestyles come into play.
According to the platform’s most recent study, each individual has unique demands. This sparked the ‘My Kinda Naukri’ ad. Naukri.com believed it was critical to reach out to job searchers and inform people that there are currently available positions. “We likewise saw that the plague made many work searchers reflect.” Job searchers are needing to change work for various reasons.
And there doesn’t appear to be a single huge revelation which would marry a substantial fraction of the group,” Singh says. The platform’s goal with #MyKindaNaukri is to motivate professionals to land their ideal employment and achieve success. The group created 15 short and long-form videos. One of the effects of the epidemic was an increment in the number of resignations. Professionals were searching for better work in terms of more than simply more pay.
They also desired to take on difficult roles. “If there is a huge amount of turnover, it suggests there is growth,” Singh says. This signifies those businesses are producing new employment. When these things happen, Naukri.com benefits since more recruiters use the site to locate talent. In addition, there are more applicants searching for work.”
One of the issues for online job sites that Naukri.com has sought to address is the lack of an appropriate assessment process for entry-level positions. In the case of newcomers seeking for work, appraisal is critical for employers because the Resume does not provide much information in terms of expertise
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