INDIA, October 23, 2024 – The National Basketball Association (NBA) today announced the global premiere of “The HEIST II” which is now available on all @NBA social and digital platforms. The film celebrates the 2024 Emirates NBA Cup, which tips off with group play on Tuesday, Nov. 12, featuring a doubleheader on TNT with the New York Knicks visiting the Philadelphia 76ers at 7:30 p.m. ET, followed by the Golden State Warriors hosting the Dallas Mavericks at 10 p.m. ET.
Set once again in Las Vegas, “The HEIST II” delivers a new chapter to last season’s campaign. The film opens with reigning NBA Cup Champion Anthony Davis of the Los Angeles Lakers as he guards the team’s prized NBA Cup trophy. Still celebrating last season’s win, Davis orders champagne to his penthouse suite, unaware that five other NBA All-Stars, Stephen Curry (Golden State Warriors), Shai Gilgeous-Alexander (Oklahoma City Thunder), Tyrese Haliburton (Indiana Pacers), Jrue Holiday (Boston Celtics) and Jamal Murray (Denver Nuggets) are plotting to steal the trophy from under his nose. Emmy-award winning actor Michael Imperioli reprises his role as the mastermind of the operation, this time alongside award-winning actress Rosario Dawson.
Despite stealthy efforts by the hoopers, including decoys, disguises and theatrics like swimming through the Bellagio Fountain, weaving through a laser field, scaling the building and climbing through elevator shafts, Dawson and Imperioli remain two steps ahead of the NBA stars, snagging the trophy and ultimately forcing them to play for it once again.
“Building off the energy of last year’s successful campaign, THE HEIST II continues the fun, exciting story about vying for a new championship for both NBA players and fans alike,” said NBA Chief Marketing Officer Tammy Henault. “We expect the familiar story arc of a theatrical heist to resonate with a broad audience and further cement that the Emirates NBA Cup brings a new level of excitement to the early part of the season.”
The full cast of The HEIST II includes:
- Michael Imperioli (“Goodfellas,” “The Sopranos,” “The White Lotus,” “The HEIST” and more)
- Rosario Dawson (“He Got Game,” “RENT,” “AHSOKA”)
- Stephen Curry (Golden State Warriors)
- Anthony Davis (Los Angeles Lakers)
- Shai Gilgeous-Alexander (Oklahoma City Thunder)
- Tyrese Haliburton (Indiana Pacers)
- Jrue Holiday (Boston Celtics)
- Jamal Murray (Denver Nuggets)
Complimentary spots will debut ahead of the Knockout Rounds and Semifinals and Championship featuring Naismith Memorial Basketball Hall of Famer Grant Hill alongside Imperioli and Dawson discussing the final race to the NBA Cup.
To see more of the cast on set discussing the filming of “The HEIST II” and other behind-the-scenes action, click here. Created in conjunction with creative agency Translation, the spot was directed by Paul Hunter and produced by PRETTYBIRD. Additional :30-, :15- and :10-second versions will also air and the spot will be supported across channels, including linear and connected TV, with complementary creative that will come to life in out-of-home, digital, social, audio and print assets.
All 30 teams have been randomly drawn into groups of five within their conference based on win-loss records from the 2023-24 regular season. Beginning Tuesday, Nov. 12 and continuing through Tuesday, Dec. 3, each team will play four designated Group Play games on “Cup Nights” on Tuesdays and Fridays. Broadcast partners ESPN and TNT will combine to air 14 games during Group Play.
Eight teams will advance to the Knockout Rounds, which will consist of single-elimination games in the Quarterfinals, played in NBA team markets on Tuesday, Dec. 10 and Wednesday, Dec. 11, and will culminate with single-elimination Semifinals on Saturday, Dec. 14 and Championship Tuesday, Dec. 17 at T-Mobile Arena in Las Vegas.
