The brand today has over 110 SKUs catering to different age groups, segments, and health needs and has already won online leadership across key categories like Multivitamin, Omega, Biotin, Collagen, and single Vitamins. It has gained the immense trust and goodwill of over 4 million+ consumers. The growing awareness of their health amongst Indians and the shifting codes from curative to preventive & pro-active led to the inception of HK Vitals. The brand began its journey with a vision to democratize access to healthier lives by providing high-quality, authentic, and value-for-money health supplements to Indians.
There has been a virtual deluge of information, advice, products & services today to cater to consumer health needs. However, making the right choices is important for our health journey which the brand aims to simplify by bringing the best-in-class nutrition supplements customized to different health needs and requirements of consumers. The campaign ‘Happy Skin, Happy You’ brings out the correlation of internal happiness with the confidence of healthy skin & how they essentially mirror each other. The focus product in this campaign is the HK Vitals Skin Radiance Collagen which helps build healthier & happier skin from the inside. The simple insight that happy people are healthy & vice versa is the cornerstone of the first-ever large-scale campaign by HK Vitals.
The film is a heart-warming and subtle exploration of the interplay of stress, skin, confidence & happiness. The film veers away from harsh, clinical codes of the category to an everyday lifestyle tonality, seeking to reduce barriers to wide, proactive adoption With so many brands promising glossy hair, glowing skin, and unbreakable nails, it’s hard to know which health supplement to invest in. HK Vitals stands out for bringing authentic and quality ingredients and thoughtful & efficacious formulations for different health needs of people. It comes from the house of Health Kart which has the best-in-class R&D and GMP manufacturing facilities and has been a pioneer of health & wellness in India, known for their authenticity & trust.
Today’s consumers are aware about the offerings and are looking for integrative solutions for health/fitness and beauty. HK Vitals is working on a robust innovation pipeline and has recently launched skin supplements in new and interesting delivery formats that are easy and convenient to consume while breaking the harsh medicinal codes of the category.
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