The Performance Marketing company, Neon Digital Media has announced its plans to train and hire more than 1,000 performance marketing professionals in the next two years. Neon Digital specialises in digital marketing, lead generation, social media strategy, Facebook ads, and Google ads, and has carved out a niche for itself in performance marketing expertise in a short span of less than three years.
Besides helping businesses scale up using its innovative tools, Neon Digital Media is supporting up-skilling among Indian youths by training them in performance marketing. It plans to look beyond the metros and large cities and will train and hire hundreds of youths from the hitherto untapped tier 2 and 3 cities. As a socially responsible company, Neon Digital Media is also going to support the specially-abled community by introducing them to the bright career prospects of Performance and digital marketing.
Meher Patel, Founder at Neon Digital Media, and a first-generation serial entrepreneur, said, “The world of marketing is changing at an unprecedented rate. Brands are mostly interacting with the target audience through digital platforms, and this is increasingly going to be the case henceforth. The challenge for businesses is to keep pace with these changes and scale their brand presence online. “This is where our expertise and insights into performance marketing strategies come into the picture and help clients make the most of the opportunities on the world’s largest performance marketing platforms like Google and Facebook. We plan to train and hire more than 1,000 performance marketing professionals in the next two years as we scale up rapidly,” Patel said.
Digital has become the go-to medium for brands and businesses in the wake of the Covid-19 pandemic, making them more reliant than ever on digital marketing strategies. This has also significantly pushed up the cost of advertising on digital platforms, resulting in a higher cost per acquisition. Neon Digital Media’s performance marketing strategies implement data analytics and market integration to drive revenue for brands at the lowest cost of acquisition. “Improved performance marketing strategies have become the need of the hour as more customers shift to digital platforms. But these platforms are highly cluttered and most businesses do not possess the skill set required to succeed in the digital world. Large companies can spend big money on branding but smaller businesses and start-ups cannot.
Mr. Patel has travelled around the world and perfected the art and science of performance marketing. He has also launched an online course “The Ultimate Zero to Hero Performance Marketing Course” to help entrepreneurs and small business owners scale up their businesses with the right digital strategies. In his endeavour to empower a million businesses, he works with universities, start-ups, and business communities.
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