Nescafé launches a new campaign “Thoda Aur Machaa” for its Ready-To-Drink cold coffee. Nescafé released a three-part video series in which the campaign brings forth the stories of real Gen Z heroes who believe that their actions and attitude can make a meaningful impact in society.
Founder of NGO “Beach Please”, 23-year-old Malhar Kalambe shares that the most prominent type of waste they come across during their clean-up drives is plastic packaging. He is glad that brands like Nescafé RTD are plastic neutral and are taking greater strides towards sustainability.
Animal rights activist Zabi Khan got featured in the campaign. He said that animals’ rights are as important as human rights and that he will not stop till every cage becomes empty.
Rayna Singh is an 18-year-old, who teaches self-defense to girls in underprivileged areas. She says that self-defense is important for every girl, not just for safety, but also for self-confidence.
The three heroes applauded Nescafé RTD for recognizing social activists like them to represent the brand.
Mehernosh Malia, Head–of Dairy Business, Nestlé India, said that there is a change happening and Nescafé RTD cold coffee is celebrating this. He further said, “The Gen-Z people in India today are not walking the beaten path. They are truly being the change they want to see. We are super-inspired by the real stories of these young heroes. There are hundreds of such stories. Malhar, Zabi, and Rayna are the first stories amongst them that we would like to share with you.”
The campaign is conceptualized by Nescafé in partnership with Lowe Lintas. Prateek Bhardwaj, Chief Creative Officer (CCO), Lowe Lintas, Gurugram said, “Stimulation and indulgence for us Nescafé RTD cold coffee’s product truth were in those two words. Indulgence is the reward for your hard work. While stimulation lent by coffee is the push to go forth! In a very refreshing, clutter-breaking format Nescafé RTD cold coffee encourages the youth to continue rocking a little more or as a Gen-Z would put it Thoda aur Machaa!”
This campaign is being promoted nationally across multiple digital and social media platforms like YouTube, Instagram, Facebook, and OTT platforms like Sony Liv.
NESCAFÉ Cold Coffee utha, thoda aur machaa!
NESCAFÉ Cold Coffee utha, thoda aur machaa!
NESCAFÉ Cold Coffee utha, thoda aur machaa!
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