Nestlé, the world’s largest Food and Beverage Company has launched a new project with SM Sehgal Foundation, ‘Project Vriddhi 2.0’. The project is three years old, was started in 2019 in Nuh district, Rohira village, Haryana with the aim of improving the living conditions of marginalized communities, and in its second phase has spread to the villages of Naharpur and Gabanspur in Punhana.
Since 2019, Nestlé has been striving to bring about a change in the lives of the village locals by adopting one village at a time with constant support from SM Foundation. The main focus is on creating positive changes and improving the lifestyle of 1,5000 people in Rohira village through holistic rural development. The Project Vriddhi team makes sure that in the course of this development and improving living conditions no harm or loss is made to the village people or their homes. Till now, the project has improved the drinking water system in the village, has provided proper toilets, inculcated sanitation, and hygienic practices, promoting water-saving irrigation practices, making clean drinking water accessible, helped in increasing farm production by promoting the use of the latest technologies, increased awareness about the importance of having a healthy and balanced diet. As seen in the picture above, schools and water chambers have been renovated. The team is helping the village in becoming sustainable and increasing its developmental rate without making sudden, major, uncomfortable changes that cannot be absorbed by the village people. Rather, small and slow steps are being taken keeping in mind the welfare of the local community.
On the day of the launch of Project Vriddhi, Suresh Narayanan, Chairman and Managing Director of Nestlé India commented how the company is intrinsically linked to the health and resilience of the society. He added that the programs that they launch are relevant nationally and resonate with a global perspective and how the company is happy to collaborate with S M Sehgal Foundation since they have been working in this niche for about two decades. The chairman was confident and optimistic about the upcoming better living conditions for the people of Rohira village.
The project will also take into account spreading correct information about the Corona Virus. The people of Rohira village were not aware of the precautionary measure needed to stay safe and prevent the virus (COVID-19). This collaboration project will also shed some light on how to stay safe and protect oneself and their families.
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