Netflix users are in for a treat as the World’s leading video streaming service has announced the release of 17 new Indian Originals in the upcoming months. The release will include six new movies and 2 series on the platform in various genres, ranging from comedy, new-age romance to thrillers and dramas.
The line-up includes several Bollywood films set for a direct to digital release like Anurag Kashyap’s comedy drama ‘Ludo’ (starring Abhishek Bachchan and Raj Kumar Rao); Torbaaz, a story of transformation (featuring Sanjay Dutt); ‘Gunjan Saxena: The Kargil Girl’ (starring Jhanvi Kapoor, Angad Bedi) ; mystery thriller Raat Akeli Hai (featuring Radhika Apte, Nawazuddin Siddiqui); satirical comedy Dolly Kitty Aur Who Chamakte Sitaare (starring Konkana Sen Sharma and Bhumi Pednekar) and animation film, Bombay Rose.
The two web shows are Mismatched, a new age romantic comedy (starring Rohit Saraf and Prajakta Koli) and Mira Nair’s much awaited adaptation of ‘A Suitable Boy’ (featuring Tabu, Ishaan Khatter).
Monika Shergill, Vice President of Content, Netflix India, made the announcement and emphasised on providing customers with a wider range of content as per their unique tastes, preferences and moods.
Recent Netflix releases have been successful, particularly in India. The big hits included Indian web shows like Jamtara, She and original films like Bulbul, Choked and Guilty. Various foreign titles were highly watched during the lockdown period such as Extraction and Money Heist.
In the current situation of a global pandemic, there has been a significant rise in the consumption of digital content over the last quarter. To monetise this trend, several major streaming services like Netflix, Amazon Prime, Disney+Hotstar have been constantly releasing new and fresh content. Netflix has witnessed an increase in its subscriber base since the Covid induced lockdown. Currently Netflix India accounts for around 5 million users.
Unlike its competitors, Netflix has focused on developing and providing original content on its platform, which is a challenge in the current situation as production has halted in various countries due to the pandemic.
Although on a positive note, this would lead to the release of a bunch of fresh content next year, as soon as production resumes.
